Switchbacks are in an interesting position. There is no local competition for them in the sports world, they’re the only soccer team in town. But they are up against unique challenges. Soccer is still a pretty niche sport in the US, not as popular as baseball or football. But the thing is, Switchbacks FC is not just in the business of soccer games. It’s an experience that’s great for Business Development related outings or for taking the whole family out for a fun time. There are tons of exclusive perks to attending a SFC game like meeting the players, local food and drink, and some of the coolest fireworks you’ll ever see.
So Switchbacks Football Club needed to show the city that they were more than a soccer game under the hot Colorado sun. They were an experience.