It’s all about telling your story. The amazing part is that you can use social media to shape your company any way you want. We harp on strong branding over and over at W&K. It’s because a brand is not just a logo. It’s now you’re perceived as a company. Nowadays, social media presence is almost more powerful than website quality in some cases. For one thing, millennials tend to go to social media channels before even visiting a website a lot of the time, which is bananas for real. That means quality social media should be a top priority, starting yesterday. It’s the number 1 way to grow your brand and establish your name online.
LET’S BE REAL. Sales are the end goal. So how does social media help you get ’em while they’re hot? It all begins with defining your audience. From there, we can speak to them about what they care about most. You know, #feels. From there, your following, audience, and engagement will all grow. If you’re a restaurant or bar or zoo or plumber, you could start generating new sales right away once new eyes start seeing your content. At the very least, you’ll start creeping your way into the daily thoughts of potential customers. That’s called the long game. And that’s how you generate future sales using the tools you have now.
One of our favorite
Lee Spirits Co is one of our favorite social media clients to talk about. Check out their Instagram at @leespiritsco when you get a chance. They are a Colorado Springs based distillery specializing in pre-prohibition era gin and liqueurs. They needed help maintaining their brand image on Instagram, so that they showed the world their classy side, their fun side, and some behind the scenes content to help engage their target audience. They wanted it to be all about keywords like hand crafted, small batch, local, and speakeasy. At the moment, they’re approaching 10k followers in the markets they care most about (COS nightlife types and gin/craft cocktail connoisseurs). That’s more than numbers…it means they’ve established themselves as one of the classiest, most detail oriented, and definitely tastiest cocktail bars in town.
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