We believe that digital marketing is all about telling your story, and we can use social media to shape your company any way you want. We harp on strong branding over and over at W&K because a brand is not just a logo anymore, it’s how you are perceived as a company. In some cases, a strong social media presence can be more powerful than website quality because millennials tend to go to social media channels before even visiting a website. That means quality social media should be a top priority — starting yesterday. It’s the number one way to grow your brand and establish your name online.
LET’S BE REAL. Sales are the end goal. So how does social media help you get ’em while they’re hot? It all begins with defining your audience. From there, we can speak to them about what they care about most. From there, your following, audience, and engagement will all grow. From there, you can build lasting relationships. Whether you’re a restaurant or bar or zoo or plumber, you could start generating new sales right away once new eyes start seeing your content. At the very least, you’ll start creeping your way into the daily thoughts of potential customers. That’s called the long game. And that’s how you generate future sales using the tools you have now.
One of our favorite
Lee Spirits Co is one of our favorite social media clients to talk about. Check out their Instagram at @leespiritsco when you get a chance. They are a Colorado Springs based distillery specializing in pre-prohibition era gin and liqueurs. They needed help maintaining their brand image on Instagram, wanting to show the world their classy side, their fun side, and some behind the scenes content to help engage their target audience. They wanted it to be all about keywords like hand crafted, small batch, local, and speakeasy. At the moment, they’re approaching 10k followers, all interested in the markets they care most about (Colorado Springs nightlife types and gin/craft cocktail connoisseurs). That’s more than numbers. It means they’ve established themselves as one of the classiest, most detail oriented, and definitely tastiest cocktail bars in town.
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