Switchbacks FC & Switchbacks Entertainment
Switchbacks FC & Switchbacks Entertainment is Colorado Springs’ premier soccer, concert, and event experience. We helped them crush it with their digital marketing, so their strategy stays as cutting edge as their sports/events experiences.
Why Do We Love This Client?
2024 USL Champs.
Pretty big deal. Leading the Pack, as we like to say. We love clients that are exceptional at what they do, while still being genuine folks who understand their place in the community. The SFC crew is right here in COS, helping us all thrive. They’re on the cutting edge, but they’re also committed to their roots. That speaks volumes to us at Wolf & Key. We believe in our city and we’re dedicated to working with clients who feel the same. Our partnership with the Switchbacks organization makes all the sense in the world.
If you get what we’re saying…let’s talk.
ad Campaigns that crush it
We help Switchbacks FC and Switchbacks Entertainment maximize ticket sales and online engagement for both soccer games and concerts at Weidner Field.
When we first partnered with Switchbacks FC, they were in the planning phase for a new stadium in downtown Colorado Springs. For a successful move into a fancy new home, from good to great, they needed a major marketing push to get everyone in southern Colorado #hyped. It’s been a pleasure helping them reach the front of the Pack.
a calculated approach
The Switchbacks require a calculated marketing approach to reach potential match/event goers effectively. That means everyone in Colorado Springs. Fun fact: they have more campaigns active at any given time than any other client on our list. We run campaigns to reach the public, soccer fans, live music fans, email lists, lookalike audiences, and multiple web page visitors. And that’s an approach we recommend to all our clients.
The way we see it, any organization can be like Switchbacks: Exceptional on a national level, crushing it on a local level. Gotta remember your roots.
We handled
- Digital marketing consultation: creative and tactical
- Paid social media campaigns
- Paid search campaigns
- Content production consultation
- Data analytics
Special focus on campaign targeting and analytics, strategic budget allocation, and driving ticket sales for soccer games and concert series at Weidner Field.