Elevate Landscapes
Elevate Landscapes is Colorado Springs’ premier residential and commercial landscaping company, “with service that’s down to earth.” We helped them turn their excellent work and unique customer service-forward approach into a killer digital marketing strategy that attracts the best clients.
Why Do We Love This Client?
Elevate is a trendsetter in the landscaping industry. Their dedicated team members (some have been with them longer than we’ve known them) prioritize quality work and client happiness above all else. They‘re in it to make the world a better place.
They’ve got this undying commitment to being hands-on with clients, never cutting corners, and maintaining a culture that keeps team members for a long time. That’s music to our ears.
ad Campaigns that crush it
Getting To Work
We help Elevate put their personality and killer landscaping skills on display for all of Southern Colorado, through a well-rounded digital marketing strategy including social media, search ads, SEO, email, and blogging…and you might notice a strong dose of a certain kind of video.
The landscaping industry is highly competitive online. So, we help Elevate navigate where to spend marketing dollars and where not to (the difference is essential).
We also track performance closely so they get the best clients and hire the best team members. Both require a hands-on approach that we love here at W&K.
data driven success
We track data on all efforts closely. To make the most of Elevate’s marketing dollars, we need to know what’s getting them great customers (and team members). It’s how you get the best bang for the buck. #Smart
status quo: wrecked
Elevate employs its staff year-round. Most landscaping companies hire in the summer when it gets busy, and team members expect to be laid off in the winter when work thins. Elevate changed that dynamic. So, one main focus of their marketing is that they’re a reliable employer who treats their team exceptionally well…and they have a ton of fun.
The way we see it, any organization can be like Elevate: status-quo wreckers. We made up that term, but the Elevate team is the ones re-writing the playbook. If you’re re-inventing your industry, we’ll help get the word out about it.
We handled
- Website development
- Brand development
- Digital marketing strategy: tactical and creative
- Lead generation: Commercial and Residential
- Paid social media campaigns
- Content production
- Data analytics
Special focus on their differentiators: how and why they treat clients better, their quality-first philosophy, and recruitment and hiring for their year-round staff.