Colorado Springs Magazine
Colorado Springs Magazine celebrates great people, places, events, food, and businesses in Colorado Springs. And they do it with some major style.
Why Do We Love This Client?
In addition to being innovators, they’re genuinely great human beings. Humble, collaborative, and super creative. The phrase we use together privately is: Be radically open-minded, and radically transparent. If you’ve known us a while, you know openness and honesty are huge values at Wolf & Key. The Colo Spgs team is on top of their industry…but still humble, and that’s the kind of folks we want to get a beer with. They’re a great partner of ours because they’re here not just to write articles and print a quarterly magazine. They’re here to shine a light on human beings, and do it exceptionally.
At every opportunity, we repeat the phrase together: “A rising tide lifts all boats.” That’s the kind of client relationship we search for every day.
Our Partnership
New owners had just taken over the publication, and they were ready to make a splash. But there were challenges. The need for differentiation among their competitors was noticeable. Print media industry dynamics were also as tough as ever.
But they saw past all that. The goal of the new organization was to become a storytelling machine, focused on real people that drive our great city. They aimed to disrupt the southern Colorado print world for good, and they wanted to bring us along for the ride.
Campaign Examples
One thing they understood that too many organizations can’t quite grasp…a digital identity is essential, even when you’re in the print biz. We help Colorado Springs Magazine grow its reach across the Pikes Peak Region by creating the perfect marriage of print and digital. We helped increase their paid subscriber base and enhance social media engagement. We also consulted on the print side of the magazine’s redesign in order to modernize the publication and “wow” readers.
As is always the case if we have our way, we have a great back and forth with the Colo Spgs leadership team. We share story ideas for each issue, keep an eye on web traffic, and always strive to improve. At the end of the day, our collaborative mindset creates more subscribers and better storytelling.
The way we see it, any organization can be like Colorado Springs Magazine. It takes the boldness to be radically open-minded and radically transparent, so you can disrupt your industry space.
We handled
- Digital marketing consultation: tactical and creative
- Paid social media campaigns
- Data analytics
- Special focus on converting print media stories into social media campaigns and increased website traffic, with the goal of increasing paid subscribers and recurring revenue.