colorado springs magazine
Project Summary:
Why Do We Love This Client?
In addition to being innovators, they’re genuinely great human beings. Humble, collaborative, and super creative. The phrase we use together is: “Be radically open-minded, and radically transparent”. If you’ve known us a while, you know openness and honesty are huge values at Wolf & Key. The Colo Spgs team is on top of their industry…but still humble, and that’s the kind of folks we want to be around. They’re great partners because they’re not just here to write articles. They’re here to shine a light on human beings.
ad campaigns that crush it
Our Partnership
This long-time COS publication is under new ownership as of a few years ago. But there were challenges. The print media industry dynamics were as tough as ever, and they had to stand out from their competitors.
The goal of the new organization was to become a storytelling machine, focused on real people that drive our great city. They aimed to disrupt the southern Colorado print world for good, so they gave us a call.
Campaign Examples
One thing they understood that too many organizations can’t quite grasp…a digital identity is essential, even when you’re in the print biz. We help Colorado Springs Magazine grow its reach across the Pikes Peak Region by creating the perfect marriage of print and digital. We helped increase their paid digital subscriber base and enhance social media engagement. We also consulted on the full print redesign to modernize the publication and “wow” readers.
As is always the case if we have our way, we have a true partnership with the Colo Spgs leadership team. We share story ideas, keep an eye on web traffic, and always strive to improve. At the end of the day, our collaborative mindset creates more subscribers and better storytelling.
The way we see it, any organization can be like Colorado Springs Magazine. It takes the boldness to be radically open-minded and radically transparent, so you can disrupt and lead your industry.
Photos are not owned by Wolf & Key Marketing
We Handled
Digital marketing consultation: tactical and creative
Paid social media campaigns
Data analytics
Special focus on converting print media stories into social media campaigns and increased website traffic, with the goal of increasing paid subscribers and recurring revenue.