Cultural Office of the Pikes Peak Region
Arts October is a program of the Cultural Office of the Pikes Peak Region. We helped COPPR use the internet to reach WAY more people in Colorado than ever before. But it’s not just about promoting Arts Month, it’s about putting our state on the map as the place to be for the arts in 2025 and beyond.
Why Do We Love This Client?
There’s an incredible arts culture in Southern Colorado. Music, food, theatre, dance, painting, sculpture, street art…
and the Cultural Office of the Pikes Peak Region is all-in on helping it thrive.
We love this client because they understand the secret sauce of great marketing: Collaboration, creativity, and using modern tools to break through the noise. They knew what they wanted, and they brought us on board to give it wings. That’s how they spread the beauty of the arts far and wide in 2025.
ad Campaigns that crush it
display/ banner ads
This kind of digital ad may seem basic and common. But they’re super powerful.
COPPR wanted to target art lovers and appreciators all over southern Colorado. So, we targeted these ads to physical locations where those folks can be found: Art galleries, event centers, venues, theatres, and a few other strategic locations.
social media
The most powerful awareness tool for Arts October is social media. Around 75% of Americans are active on at least 1 social media platform. In COS, it’s around 90%. One of our specialties at W&K is creating content that actually gets noticed.
- Vertical: 95% of all social media activity happens on a mobile phone
- Engaging: Faces on screen, quick cuts, and captions always produce the highest engagement metrics.
- Unique: Visual content that shows the personality of the brand, why it’s special, and invites viewers to engage.
partner Props!
To our pals at Neon Pig, our killer good partner on this project.
We handled
- Digital marketing strategy: creative and tactical
- Video production and design
- Organic social media consultation and management
- Paid social media campaigns
- Display/Banner ads management
- Data analytics
- Targeting strategy
Special focus on showcasing the arts in all it’s forms, creating content that shows the awesomeness of the Southern Colorado arts scene, and using the internet to promote Arts October to as large an audience as possible.