Elevate Landscapes: Web, Social Media, Google Ads, Lead Gen, & Video Production
Elevate Landscapes is Colorado Springs’ premier residential and commercial landscaping company, “with service that’s down to earth.” Wolf & Key helped them turn their excellent work and unique customer service-forward approach into a killer digital marketing strategy that attracts the best clients.
leading the pack
Challenge
Elevate had been in business for years, but they needed a leg up in Colorado’s competitive landscaping industry. They had a website and a social presence, but neither reflected the high-level personality and craftsmanship they brought to their projects. To reach the next level, they needed to stop blending in and start standing out. They needed a digital overhaul that could truly capture what clients loved most about them: their unique personality and down-to-earth style of doing business and customer service.
Solution
We executed a multi-pronged strategy that we continue to manage for their team today. We replaced their standard website with a high-performance one that prioritizes their unique personality and brand voice. To complement this, we produced professional videos for social media and ad campaigns that showcase their work in motion. By layering in a precision Google Ads strategy, we ensured Elevate’s refreshed brand was constantly seen by the right residential and commercial audiences.
Results
Elevate is now the gold standard in Colorado. By creating an elite digital marketing strategy, we achieved an impressive 50% market penetration for our client. Today, they are well-known and respected across Southern Colorado and they have the luxury of hand-picking their commercial and residential projects (nice). The Elevate Landscapes case study below shows what we did for them, and why. We meet with you, we’ll lay out your strategy for leading the Pack in your industry.
Challenge
Elevate had been in business for years, but they needed a leg up in Colorado’s competitive landscaping industry. They had a website and a social presence, but neither reflected the high-level personality and craftsmanship they brought to their projects. To reach the next level, they needed to stop blending in and start standing out. They needed a digital overhaul that could truly capture what clients loved most about them: their unique personality and down-to-earth style of doing business and customer service.
Solution
We executed a multi-pronged strategy that we continue to manage for their team today. We replaced their standard website with a high-performance one that prioritizes their unique personality and brand voice. To complement this, we produced professional videos for social media and ad campaigns that showcase their work in motion. By layering in a precision Google Ads strategy, we ensured Elevate’s refreshed brand was constantly seen by the right residential and commercial audiences.
Results
Elevate is now the gold standard in Colorado. By creating an elite digital marketing strategy, we achieved an impressive 50% market penetration for our client. Today, they are well-known and respected across Southern Colorado and they have the luxury of hand-picking their commercial and residential projects (nice). The Elevate Landscapes case study below shows what we did for them, and why. We meet with you, we’ll lay out your strategy for leading the Pack in your industry.
Why Do We Love This Client?
Elevate is a trendsetter in the landscaping industry. They prioritize quality work and client service above all else. It’s not just landscaping. They‘re in it to make the world a better place.
We think work should be about much more than making a living, so that’s music to our ears.
social media
For social media, website, and ad campaign use. The Elevate team needed killer digital marketing content. This was the primary fuel for keeping them top of mind, and keeping the phone calls coming in. In this part of the Elevate Landscapes case study, we’ll show you how we did it.
- Variety: 25 videos for use across the digital world.
- Built for engagement, mobile, and versatility.
- Informative, inspiring, and most importantly, captures the Elevate personality and uniqueness.
- Web: Video embeds and video headers really make a website sing.
- Achieved excellent ad campaign results across the board.
top performers
Industry average for Click Through Rate is about 1.5-2%. These MVPs got the best click rate in the league. These ads worked so well because the message was crafted for the audience who saw them in their feeds. And that’s the name of the game.
6.12% ctr
Concrete ads
4.91% CTR
Commercial Contracts ads
4.77% ctr
Residential Design ads
Google Ads
If you want powerful lead generation in the modern era, exceptional Google Ads management is essential. Elevate wanted to capitalize on the thousands of searches that happen every month in southern Colorado for terms like “best local landscaper” or “colorado springs concrete company”. Wolf & Key has the experience. Time to turn those searches into paying clients. With some patience and some smarts, here’s what happened…
(Hover/click for a good time 
)
Normal Impression share: ~12%
normal click rate: ~2%
normal conversion rate: ~3%
ad Campaigns that crush it
In case you’re a data nerd like us…
website
Elevate Landscapes needed a marketing foundation and online identity. We went to work capturing their brand in a unique way, and showcasing their amazing work.
- Full design and development
- Mobile-friendly design
- Fast and secure
- Emphasis on strong visuals
- And most importantly: Full of Elevate personality
status quo: wrecked
The results above don’t happen by accident.
They happen when you have the right partner to bring you a well-rounded strategy. You’ll need experience and consistency to maximize the internet for your organization. The reason Wolf & Key and Elevate are great partners is that we’re both trying to wreck the status quo and do it on a whole new level. Join us?
faqs
What are the key metrics for measuring digital marketing success?
Too many marketing professionals focus on vanity metrics. Followers and likes, or even lots of impressions won’t get you ROI. You will need impression share (digital marketing speak for “market share”), and high CTR/engagement. Elevate gets 8.28% CTR and 38.67% impression share, so they are capturing a significant portion of the market and drawing them onto their website. But success is not just clicks and spending lots of money, it’s creating high-quality leads as you do so.
How can a landscaping company get more commercial contracts?
To get commercial landscaping leads, you need significant market penetration with your marketing. This means outbound and inbound lead generation campaigns (Facebook and Google for example). By capturing about 4 in every 10 searches for landscaping services (about 38% impression share) we made sure Elevate was often top of the list when property managers or commercial developers go on the hunt for the best landscaper.
What is a good Click-Through Rate (CTR) for Google Ads?
The average click through rate varies, but it’s around 2%. High performing campaigns average in the 4-6% range. By getting strategic and spending time doing the creative and the targeting properly, Wolf & Key acheived 8.28% for Elevate. That success rate did not come easily or quickly, it took experience and consistency.
Why is my cost-per-click (CPC) so high?
High CPC is often a result of poor quality score and unoptimized campaigns. It boils down to making sure the ad you show is as relevant as possible to the person who searched and what they searched for. By maintaining high quality scores, CPC stays low and leads are generated with good ROI.
How do you increase brand visibility in a saturated local market?
Increasing brand visibility in a saturated market requires a multifaceted marketing strategy. If your industry is competitive, your potential clients are likely tired of seeing marketing from organizations like yours. You will need to identify your niche, talk about it creatively, and be aggressive in ways your competitors are unwilling to. For Elevate Google Ads, we identified and capitalized on gaps in their competitors bidding strategy. For their social media, we created ads made properly for the medium. For their website, we created an engaging brand presentation that made them stand out among other landscapers as better nicer, and superior at their work.
Is Google Ads worth it for service-based businesses in 2026?
Google Ads are absolutely worth it, as long as you track ROI. They remain one of the most trackable and maximizable revenue and lead drivers in the digital marketing world. For real success, they must be a part of your larger marketing strategy, not the only thing you invest in.
How do I know if my marketing agency is actually doing a good job?
That’s the zillion dollar question. Transparency is key. You need performance and metrics on everything you do, from lead volume to market penetration. But the secret sauce is a marketing agency that treats you like a Partner, not a Customer. At Wolf & Key, we like to say we have “digital smarts, and analog hearts”. That means we work on the cutting edge of the internet every day, but we keep it old school. Your success is our success, and we’re in it for the partnership not the transaction.
We handled
- Website development
- Brand development
- Digital marketing strategy: tactical and creative
- Lead generation: Commercial and Residential
- Paid social media campaigns
- Content production
- Data analytics
Special focus on their differentiators: how and why they treat clients better, their quality-first philosophy, and recruitment and hiring for their year-round staff.