Express Car Wash Colorado
Express Car Wash Colorado provides hands-down the best car wash and best customer service experience in Colorado Springs (we checked).
Why Do We Love This Client?
ECWC is all about quality and customer satisfaction. If their members aren’t happy, neither are they. They don’t want customers, they want fans. They may have thousands of members, but they take it hard if they lose one.
We’re the same way at W&K, which makes our partnership perfect. When they insist on washing cars at level 100 just for the sake of excellence, it inspires us. Honestly, it reminds us why we got into marketing. To help the greats get even greater.
getting to work
As exceptional as ECWC is, the car wash industry is extremely competitive in Colorado Springs. So they came to us for the magic sauce…get aggressive and disrupt their market.
We help ECWC grow their unlimited wash memberships and drive recurring revenue. The strategy had many arms, refined over a couple of years of working together. They needed to reach the general public, anyone who owns a car. They also needed to take customers from their competitors by targeting ads to cars that drive through other washes (super sneaky). But most importantly: they need to show that they’re on a whole new level above the competition.
The way we see it, any organization can be like Express Car Wash Colorado. Maybe you’re also busting the mediocrity in your industry and doing excellent work and it’s time to do a better job showing it? We’ve got the playbook and we’d love to help.
The Growth Is In The Data
Smart marketing always means knowing what’s working and what needs to go. For ECWC, we tracked reach in order to measure saturation of campaigns in southern Colorado. We also track engagement and click rates across all initiatives, as well as churn rate.
partner Props!
To our good pals at Lunchbucket Creative, our killer good partner on this project.
We handled
- Digital marketing strategy: tactical and creative
- Social media page management
- Paid social media campaigns: Facebook, Instagram, YouTube
- Content production
- Search engine marketing
- Web
- Display/Banner ads
- Data analytics
- Local search engine optimization
Special focus on growing recurring revenue and memberships in a monthly subscription-based business model, and gaining market share through differentiation in a highly competitive industry space.