INHERENT is a premier custom suit and menswear brand with a mission to impact men’s mental health globally. They believe in the simple but transformative power of clothing: look good, feel good.
Why Do We Love This Client?
INHERENT’s mission hooked us right away: use clothing to improve men’s mental health. For starters, we just love fashion here at Wolf & Key. But more importantly, we resonate with the idea that what you wear affects how you feel. And nothing fits better than a custom suit.
Our relationship with INHERENT was special because, like so many of our clients, they were changing the way their industry operates. Giving people a better reason to buy. Making it about something bigger. Changing the conversation. While other brands just want to sell tons of clothes, INHERENT saw their products as a means to end…better mental health for men across the globe.
The fashion industry is no joke, competition is fierce. So, we partnered with INHERENT with a couple of goals in mind: The first and most important: make it about men’s mental health. Use clothing to bring awareness to the work that needs to be done to change the tide. Second, tell the story of the INHERENT lifestyle.
We helped INHERENT use digital tools to promote their website, educate the public about mental health, drive awareness of sales, and promote events featuring their prolific Hollywood partners.
We handled
Digital marketing consultation: strategy
Social media page management
Paid social media campaigns: Facebook, Instagram
Data analytics
Special focus on intentional and unique brand messaging and visuals on social media, and strategic paid campaign targeting in a highly competitive industry.