Kids Crossing
Kids Crossing is a Colorado foster care and child placement agency with a unique focus on going above and beyond to support and empower foster parents with robust resources.
Why Do We Love This Client?
Foster care is deeply meaningful and important work on it’s own. But we love Kids Crossing because they do things a bit different. They’re committed to going the extra mile when it comes to taking care of their foster parents, and that solves a lot of problems and defeats stigma in the sector. That means more people want to be foster parents, and more kids get the help they need.
We love working with the KC team because they see things that are often missed. Namely, the need that all foster parents have for more support. They know the key to finding homes for foster kids is going above and beyond for foster parents. That foresight puts them at an advantage in their industry.
Our Partnership
We help Kids Crossing with event promotion, video content creation, and aggressive social media strategies to reach potential foster parents and donors. They need to inspire and inform people they can make a difference in kids’ lives. Our partnership with Kids Crossing is focused on the long game: creating and supporting foster parents over time. This isn’t a quick transaction, like selling shoes. This is nurturing potential clients until the time is right for them.
The way we see it, any organization can be like Kids Crossing. Take really good care of their clients, solve problems in their industry, and change the game.
Bonus: Another awesome thing about working with Kids Crossing is that we partner with 3 to 4 other PR and traditional advertising agencies to make the KC name known along the front range. #Teamwork
partner props!
…to our good pals at Lunchbucket Creative, our killer good partner on this project.
We handled
- Digital marketing consultation: Tactical and creative
- Paid social media campaigns
- Display/Banner ads
- Content production: Video
- Data Analytics
- Search engine marketing: including Google Ads Grant for Nonprofits
Special focus on recruiting foster parents and showcasing the exceptional care provided for them.