Yemi For Mayor

Mayor Yemi Mobolade is Colorado Springs’ first black mayor and a global political trailblazer. We did for him what every underdog organization or individual MUST do to win: leverage the internet for all it’s worth.

Why Do We Love This Client?

We always said we would never get involved in politics. But then…Mayor Yemi did it different.

He’s an entrepreneur, pastor, and non-profit founder. He had no political background, but a lot to offer the city he loves. Winning a mayoral race would require a grassroots movement (a big one). It would sure be hard. Some loud voices even said totally unrealistic.

But then-candidate Yemi seemed to think the impossible was possible.

Hey, that’s speakin’ our language.

“I will only win if I surround myself with the best people I know.”

Solid advice. And there’s nothing more important to us than that: surrounding ourselves with the best people (and clients), and winning together. That’s something we should all get behind, no matter which side of the aisle you’re on.

ad Campaigns that crush it

Potential Voters Reached

Ad Impressions

Ad Interactions

Ad Video Views

Election Victories

human to human

The podcast format gets some of the highest engagement numbers on social media. Why? It’s authentic and organic. No filter necessary.

We turned the podcast episode into 16 short and sweet clips that each became social media ads, which helped grow his influence and grassroots following early on.

If only more businesses, nonprofits, and political candidates would skip the fancy stuff and take this simple approach.

Secret Sauce

Candidate Yemi did a lot of things right in order to win. But since this is a marketing portfolio, we’ll stick to what we know: he understood and capitalized on the power of the internet. And most importantly, doing it with authenticity.

Sure, we used every digital marketing tactic in the book for Mayor Yemi’s campaign strategy. Thoughtful messaging. In-depth data analytics. Hyper-targeted messages to voters he needed to reach most.

But is that why he won? Nah. We gave him the tools, but he ran with them. Authenticity was his secret ingredient. It worked big time…and you should steal that recipe because it’ll work for you/your organization, too.