Yemi For Mayor

Mayor Yemi Mobolade is Colorado Springs’ first black mayor and a global political trailblazer.

Why Do We Love This Client?

We always said we would never get involved in politics. But then…Mayor Yemi did it different.

Early on, a group of business, nonprofit, and community leaders gathered in a coffee shop to talk about what a mayoral run would look like for an entrepreneur, pastor, and non-profit founder. Someone with no political background. It would be grass-roots. It would be unexpected. It would sure be hard. But then-candidate Yemi seemed to think the impossible was possible.

Hey, that’s speakin’ our language.

“I will only win by surrounding myself with the best people I know.” – Yemi Mobolade

Solid advice. And there’s nothing more important to us than that: surrounding ourselves with the best, and winning together. If we’re going it alone, what’s the point? Now that’s something we can all get behind, no matter which side of the aisle you’re on.

Potential Voters Reached

Ad Impressions

Ad Interactions

Ad Video Views

Election Victories

human to human

The podcast format gets some of the highest engagement numbers on social media. Why? Because it’s authentic and organic…and Candidate Yemi wanted to speak directly to humans. No filter necessary.

If only more businesses, nonprofits, and political candidates would skip the fancy commercials and take this simple approach.

We turned that podcast episode into 16 short and sweet clips that became social media ads, which helped grow his influence and grassroots following early on.

Secret Sauce

Candidate Yemi did a lot of things right. But since this is a marketing portfolio, we’ll stick to what we know: he understood and capitalized on the power of the internet. And most importantly, using those tools while staying authentic.

Sure, we used every digital marketing strategy in the book for Mayor Yemi’s campaign. Thoughtful messaging. In-depth data analytics. Hyper-targeted messages to voters he needed to reach most.

But is that why he won?

We gave him the tools, but the authenticity was a secret ingredient he ran with on his own. It worked big time…and you should steal that recipe because it’ll work for your organization, too.