https://www.youtube.com/watch?v=Yk7zZ4DdHtM
Who we are. What We Do
It takes a lot of hard work to have the type of incredible staff we have at Wolf & Key. Being in a growth phase, we move pretty fast. Sometimes it’s difficult to remember what everyone does. Below you’ll find job descriptions of everyone on our team, and what role they are within the company.
Builds market position by locating, developing, defining, negotiating, and closing business relationships.
-Identifies trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.
-Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities.
-Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.
-Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals.
-Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.
-Protects organization's value by keeping information confidential.
-Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
-Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
Manages the overall operations of a company, including product development, marketing, communications, and logistics. Develops and approves strategies to meet investor, consumer, and employee needs. Communicates with people inside and outside the company to discover what policies, products, and marketing strategies will help it move forward. Makes important decisions that affect the company's direction and its employees.
-Takes the lead across all aspects of the company by reviewing how departments work together to reach company goals and by coming up with fresh ideas that will set the company apart from competitors
-Determines the direction of a business by working with upper management and leading team members to create and implement strategies and goals
-Builds a positive and productive culture in the workplace by listening to employee opinions, making adjustments, and recognising the team's accomplishments
-Communicates a vision for the company and take steps to make it a reality
-Consults with investors and outside entities to decide which direction the company should go
-Keeps up with current trends in the industry and modern business practices by reading periodicals and consulting with peers
-Performs other decisions as necessary, such as reviewing reports, making presentations to investors and the board of directors, and examining how the company can cut expenses and increase revenue
The Creative Director is responsible for overseeing and ensuring outstanding quality of all creative products produced by W&K and presented and delivered to the clients. The Creative Director works closely with, and collaboratively in partnership with, Director of Marketing and engages regularly with the W&K co-founders to win and retain business.
The Creative Director is the embodiment of the agency’s creative talents and abilities which represents the key attributes of the Wolf and Keys’ authentic and passionate team.
Creative Director duties include:
-Senior creative leadership for projects within the agency providing both a holistic overview as well as a detailed understanding on client projects
-Gaining/maintaining familiarity with the client's industry, products, business culture, and competition
-Provide creative inspiration, direction, mentorship, coaching, guidance, and performance management/reviews to creative team members, ensuring each team member produces the highest quality of work which leads to results and lasting client relationships
-Plays an active role in business development and W&K’s growth initiatives
-Working to build and nurture long-term client relationships
-Understands advertising, digital, and media industry trends/developments and uses this knowledge to present business building ideas for the client and the agency
-Able to articulate to clients and team members the rationale behind each concept
-Work with the Tech team to identify solutions through creative and marketing strategies
-Provide support to functional areas focusing on strategic objectives and consistent delivery of the creative product
-Supervisory responsibilities include carrying out related responsibilities in accordance with the company’s policies and applicable laws and collaborates with W&K executives on related issues including hiring, training, planning, assigning and directing work; appraising performance; rewarding employees, and addressing resolving problems
-Lead and mentor the creative team in developing brands, campaigns, and individual deliverables
-Leads the creative process from inception through the review phases of the creative plan
-Nurture talent while working to grow their knowledge and skills
-Adheres to the stated workflow and processes of our company
-Performs miscellaneous job-related duties as assigned.
The Social Media Manager will administer the company’s social media marketing and advertising. Duties include but is not limited to:
-Deliberate planning and goal setting
-Development of brand awareness and online reputation
-Content management
-SEO (search engine optimization) and generation of inbound traffic
-Social management duties include:
-Administrate the creation and publishing of relevant, original, high-quality content.
-Identify and improve organizational development aspects that would improve content (ie: employee training, recognition, and rewards for participation in the company’s marketing and online review building).
-Create a regular publishing schedule.
-Leverage the right tools to manage your content. (Loomly, Buffer, etc.)
-Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
-Promote content through social advertising.
Copywriter -
Responsible for setting the tone and voice for creative concepts of print and digital vehicles and helps to fully integrated the tone and voice into advertising and integrated marketing projects from television to radio to digital.
Copywriting duties include:
-Discussing the client's core message and target audience
-Brainstorming visual and copy ideas with other members of the creative team
-Writing and presenting a few options to creative director for client
-Modifying copy until the client is satisfied
-Performs miscellaneous job-related duties as assigned.
A true hands-on entrepreneur, Kevin took hold of the marketing and technology reins the day he started his own fitness coaching platform. He’s a problem-solver, a trend-setter, a path-paver, and a Budweiser-drinker. But above all else, he’s a leader. It was Kevin’s fearless tenacity that brought us the knowledge and processes that we utilize here at Wolf & Key, and we’re proud to call him our director of marketing and technology.
Mike is fluent in HTML, CSS, and Javascript. From expert ad funnels to complex coding, Mike’s diverse skill set is a force to be reckoned with. Before settling in with us here at Wolf & Key, he spent his time as a freelance web designer and musician.
Rumor has it, his guitar skills are just as impressive as his web design skills.
Seasoned copywriter, literature-lover, and mother to a beautiful baby girl, Lynn has been a valuable part of Wolf & Key since its inception.
She graduated from the University of Colorado at Colorado Springs with a degree in English Literature. While professional copywriting is her forte, she has hardly forgotten her roots and still appreciates the works of John Green and F. Scott Fitzgerald. Before helping with the launch of Wolf & Key, she worked at several marketing firms as a copywriter. Thanks to the experience she gained along the way, Lynn has been an important figure in the history of Wolf & Key’s success.