At Wolf & Key, our strategies always begin with gaining a deep understanding of what it is our client needs and way into the future. In this case, Bristol needed creative, attention-grabbing ways to promote their brand in the ocean of breweries that is southern Colorado. They are one of many in the area, but anyone who has been paying attention for a long time knows that they are the OGs. They’ve been around forever, they’re veterans, they’re great at what they do. But times change and new breweries are always the hot thing. So it was time to attack the market in a new way, using new language, via new channels of communication so they could stay the top dog.