Indie Ridge is a new, fresh motorcycle accessory brand that specializes in gloves, masks, and boots made for riders of all kinds. Their biggest goal when they came to us was to refine what their brand was all about and promote that to the world. As an up-and-coming company, getting your brand’s messaging tight and consistent is crucial. It sets the precedent of your brand in the future, it helps build brand loyalty early on. “A unique” Brand identity is a lot like our own identities. It’s part of why people like you. Letting people see what mattered to Indie Ridge, like community, the outdoors and honest, well made products, was the biggest goal.
Here’s how we did that.