Emergency pet decisions are typically made in a crisis moment. PPES came to us because they knew they needed to be top of mind in those moments. Pet owners tend to shy away from big chain organizations in favor of smaller locally owned clinics that feel more trustworthy. That’s not a consumer opinion unique to the pet world, but it’s more important for them than usual. They needed to be seen as a staple in the COS community and an organization that knows what it’s like to have pets that run wild in a sometimes dangerous outdoor landscape.