Latest Work – Wolf & Key Marketing https://wolfandkey.com Digital Smarts. Analog Hearts. Thu, 23 Jul 2026 02:57:56 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://wolfandkey.com/wp-content/uploads/2026/02/cropped-favicon-32-32x32.png Latest Work – Wolf & Key Marketing https://wolfandkey.com 32 32 Family Compass: Branding & Digital Storytelling Launch https://wolfandkey.com/portfolio/family-compass-branding-digital-storytelling-launch/ https://wolfandkey.com/portfolio/family-compass-branding-digital-storytelling-launch/#respond Thu, 22 Jan 2026 03:11:17 +0000 https://wolfandkey.com/?post_type=portfolio&p=4719 Family Compass: Branding & Digital Storytelling Launch Project Summary: Wolf & Key executed a comprehensive brand identity development and digital infrastructure build for Family Compass, a non-profit dedicated to making...

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Family Compass: Branding & Digital Storytelling Launch

Project Summary:

Wolf & Key executed a comprehensive brand identity development and digital infrastructure build for Family Compass, a non-profit dedicated to making sure foster families don’t get lost in the system. We established a mission-driven foundation from the ground up, including custom branding and messaging, 20 internet-optimized videos, and a new website designed for a multi-channel donation campaign strategy.

leading the pack

Challenge

Family Compass needed to launch a unique kind of foster care agency. They faced the challenge of standing out in a crowded non-profit landscape, and show the public how they are not another foster care agency, but a unique solution to the problems that industry has. They needed to use the internet to both raise money and meet the needs of more foster families. They needed a brand identity that felt warm yet professional, a modern website, and high-impact storytelling assets to drive future donations and community engagement… all built from scratch.

We began by designing the Family Compass visual identity, creating a logo that symbolizes guidance and warmth, with an approachable color palette that felt playful and life-giving. Simultaneously, we produced 20 videos tailored for multiple placements across the digital world, featuring real testimonials from foster parents and clinical experts to build immediate trust (essential). We then designed a website using all those assets, creating a strategic foundation for their marketing. This included a clear breakdown of how specific donation amounts change a family’s life, giving the organization the tools it needs to run effective, high-impact donation campaigns going forward.

Family Compass now has a strong marketing foundation and a standout digital presence that reflects its vital mission. This case study highlights how a non-profit can move to the front of the Pack by investing in a cohesive brand story and professional digital assets, right from the start. With their new visual identity and a library of 20 storytelling videos, they further activated their network of 40 families and 16 existing nonprofits. They’re now attracting more families who need trauma-informed training, crisis intervention, and ultimately the assurance that they never have to walk alone. The Family Compass Case Study below shows more detail about how we did it.

1. Challenge

Family Compass needed to launch a unique kind of foster care agency. They faced the challenge of standing out in a crowded non-profit landscape, and show the public how they are not another foster care agency, but a unique solution to the problems that industry has. They needed to use the internet to both raise money and meet the needs of more foster families. They needed a brand identity that felt warm yet professional, a modern website, and high-impact storytelling assets to drive future donations and community engagement… all built from scratch.

2. Solution

We began by designing the Family Compass visual identity, creating a logo that symbolizes guidance and warmth, with an approachable color palette that felt playful and life-giving. Simultaneously, we produced 20 videos tailored for multiple placements across the digital world, featuring real testimonials from foster parents and clinical experts to build immediate trust (essential). We then designed a website using all those assets, creating a strategic foundation for their marketing. This included a clear breakdown of how specific donation amounts change a family’s life, giving the organization the tools it needs to run effective, high-impact donation campaigns going forward.

3. Results

Family Compass now has a strong marketing foundation and a standout digital presence that reflects its vital mission. This case study highlights how a non-profit can move to the front of the Pack by investing in a cohesive brand story and professional digital assets, right from the start. With their new visual identity and a library of 20 storytelling videos, they further activated their network of 40 families and 16 existing nonprofits. They’re now attracting more families who need trauma-informed training, crisis intervention, and ultimately the assurance that they never have to walk alone. The Family Compass Case Study below shows more detail about how we did it.

Why Do We Love This Client?

We loved working with the Family Compass team from the get-go. They came to us with a real passion for families in the foster care system. They had a big vision to make their lives easier. The FC and W&K partnership was amazing because it was collaborative, creative, and most importantly, it was about something much bigger than digital marketing.

Wolf & Key Best In Business Bage 2025
become a client
Family Compass young boy
family compass family celebrating
KPI CategoryBaselineAchievementStrategic DetailPlatform/Tool
Visual IdentityNoneFull Brand DevelopmentCreated a custom logo, approachable color palette, and guidance-focused web and brand design.Adobe Suite
Messaging StructureNoneStrategic Messaging FoundationCreated warm, helpful, professional, caring, passionate, and inviting organizational language. Established “Impact Clarity” messaging to build trust through transparent donation breakdowns.W&K Strategic Roadmap
Website DevelopmentNoneCustom Website LaunchDesigned a modern, fast, safe, mobile-friendly website to funnel donors toward specific impact tiers.WordPress
Social Media AssetsNoneFull Launch: All ProfilesCreated and optimized profiles for Facebook, Instagram, YouTube, and Google Business.Meta & Google
Video ProductionNone20 Videos CreatedProduced 20 videos made for use across the internet: testimonials from foster parents, donation asks, service descriptions, website headers, and interviews with the Founder and the Navigator.Full Production
Foster Care Network EngagementNone16 Non-Profit Partners EngagedUnified a massive collaboration of organizations to provide a wrap-around resource ecosystem for all families in the foster care system.FC Team Hustle
Community ImpactNone40 Families SupportedSuccessfully supported a pilot group of families that were in need of help accessing foster care services they were already entitled to, but had a difficult time navigating.FC Team Hustle
Jason S
Jason S
Savvion HQ
We worked with Adam and Jocelyn on a rebrand for our company. They did an amazing job helping us bring our vision to life. Beyond an amazing website, they helped us with videos to get the word out, and helped organize us as we redeveloped our marketing. Don't look any further, Wolf & Key is company to work with!
Mike R.
Mike R.
Colorado Springs Magazine
Wolf & Key Marketing is more than a digital agency—they’re a true partner in elevating our community. Their commitment to meaningful impact aligns seamlessly with our mission, delivering thoughtful and results-driven digital solutions that make a difference. From innovative branding to strategic campaigns, they craft every detail with purpose, ensuring businesses connect authentically with their audience. Their expertise in web design, social media, and digital marketing transforms ideas into powerful tools for growth. With a deep understanding of our city’s unique landscape, Wolf & Key isn’t just helping businesses thrive—they’re shaping a stronger, more connected Colorado Springs.
Jacob L.
Jacob L.
As a business owner I needed guidance with my marketing program. I’m excited to say Wolf & Key has exceeded ALL my expectations. Thank You Wolf & Key Team! Positive, Quality, Professionalism.
Karen M
Karen M
Working with Adam and his team always offers an ease to the marketing space of my business. I feel secure in their knowledge, working style and they always leave me feeling joyful. I look forward to my interactions with them and I'm so thankful that I've been able to have Wolf & Key operate the social media ad space of my photography company during the last five years. Cannot recommend highly enough.
Gary R
Gary R
Adam and staff are top-notch! Great people to work with for your marketing needs!
Leanna W
Leanna W
This team is AWESOME. Our small company started working with Wolf & Key because we wanted people we could trust to build and manage our website. The longer we've worked with them, the more we love working with them! They are knowledgable, creative, quick and easy to communicate with, and truly have the best attitudes, no matter how much editing I want to do! I would recommend these guys 100%. If you are looking for a web and marketing team-look no further.
Donny T
Donny T
I was struggling to get leads and everything I was doing wasnt working. These guys stepped in and within no time I had triple the traffic and leads. They really found my target audience and were able to make my marking dollars actually generate leads.
Mackenzie T
Mackenzie T
@username
I oversee sales and marketing for half a dozen prominent restaurants and entities and Wolf and Key did an incredible job curating our website. Extremely responsive and professional. I would recommend them to anyone!
Michael C
Michael C
Bunch of kool kats here. They're a-okay in my book. Straight shooters.
Benjamin M
Benjamin M
Working with Wolf & Key has been a hands free experience. They have gone over and above to satisfy all of my company needs, from website design, logos, videos, etc. They are rivaled by none when it comes to custom tailored service. Great company to work with. I have recommended Wolf & Key to many colleagues.

brand design & messaging

to capture the essence of the family compass passion

To establish a strong foundation for Family Compass, we crafted a visual identity and messaging strategy centered on trust, friendliness, fun, and the concept of guidance. Knowing the logo would need to be legible at smaller scales (like social media profiles on a phone) we kept the simple, but impactful. Warm, playful, approachable. It needed to be inviting, not clinical. This aesthetic carries into the messaging, which utilizes “Impact Clarity” to educate the public on the specific, life-changing results of their contributions. By combining it all, we created a brand voice that’s not only professional and passionate, but effective at turning curious visitors into committed supporters.

Sunburst gold

#FED74F

compassion red

#F44343

navigator green

#1CBC74

Video

For use across the internet

To make their new website and branding really sing, the Family Compass team needed killer video content. This wasn’t a video or 2 for use on one web page or a couple social media posts. It was a whole library of content created strategically for use across the internet: website, social media, ad campaigns, and emails. When we create video content, we do it a bit different. In this part of the Family Compass case study, we’ll show you how we did it.

  • Variety: 20 videos for use across the digital world.
  • Built for engagement, mobile devices, and versatility.
  • Informative, inspiring, and bite-sized.
  • Captures the Family Compass passion and features real testimonies from their staff and the families they’ve helped.
  • Web: Video embeds and video headers really make a website sing.
  • Achieved excellent ad campaign results across the board.
Become A Client

website

Family Compass needed a marketing foundation and online identity. In the modern age, a vibrant website is essential for nonprofits who want to kick their donor strategy into another gear. So, we went to work capturing the awesome mission of Family Compass in digital form, and turning it into a brand new website that stands above the rest. In this part of the Family Compass case study, we’ll give you a preview of what we built.

  • Full design and development
  • AI chat integration
  • Mobile-friendly design
  • Fast and secure
  • Emphasis on strong visuals (video)
  • And most importantly: Full of personality
Become A Client

strategic insight

For the family compass launch

All aspects of a nonprofit marketing strategy must work together in unison for effective fundraising. To take the Family Compass donor strategy from 0 to 100, Wolf & Key took a holistic approach. Great branding isn’t just a nice logo…its your site, your content on social media, and the way you interact with donors/potential supporters even in the real world. A nonprofit needs to know itself, communicate clearly, and show value and impact consistently. Wolf & Key helped Family Compass act on what they know: that trust is currency for nonprofits…maybe the most important one. By creating a cohesive brand and building a strong ongoing strategy (can’t quite give away that part here), we set Family Compass up for success.

Wolf & Key Best In Business Bage 2025

faqs

How does a better website actually lead to more donations at the end of the year?

Your website is the foundation of your digital fundraising efforts. It translates to an increase in donations when you use it to tell your story effectively and communicate with your donor base consistently. When people visit your website, they should have no questions. Your organization’s mission and big dreams for the future should be front and center. It should be inspiring and well-designed. Giving should be easy, and there should be no question about how big an impact donor dollars have on your cause.

The internet has the power to do what most nonprofits are struggling to do right now: reach a wider audience and expand their donor base. Most nonprofits rely on a small number of large donors for all their funding. With a strong digital marketing strategy, nonprofits can reach the wider public and create a more stable and sustainable donor base. The fastest way to start is to get on social media and start connecting with people organically.

Proving the legitimacy of your organization requires showing donors where their support goes. Real impact stories should be on your website, and across your digital marketing channels. Your site should be the foundation, where you draw in potential donors and make it simple and compelling to give to your cause.

To turn awareness into dollars, a nonprofit website (and internet presence as a whole) needs to tell the story of impact. Where does the money go? What change does it create in the world? Who are the real people impacted by the giving? It’s no longer good enough ask for money and promise it will be used for good. Donors demand trust and transparency, and the only way for nonprofits to do it at scale is through their website and digital marketing presence.

Nonprofits should use social media the way it was intended: for connection. Social media is the perfect place to connect with people, share stories of impact, and give the organization a face to the name. Be sure to include CTAs and give users easy ways to sign up for your event or give. Share what will happen at your event, talk about why your title sponsors are perfect partners, and give people incentive to show up and get involved. 

Email and social media are the perfect tools to stay in touch with donors and nurture them toward long-term support. To do so will take time and authenticity. Continue to tell your organization’s sstory effectively and boldly. Put faces to the name, don’t just promote your logo. You’ll need a strategic approach to email and social in order for it to work well. Consistent (but not annoying) emails that show the value donors bring. Thank them for their support, don’t just constantly ask for more. Wolf & Key helped Family Compass set up a marketing foundation and ongoing strategy primed for increasing donorship in 2026.

A nonprofit should measure ROI on their digital marketing with a few key metrics: New users reached (measure market penetration into your city/state), new clicks to the website, and new donors. It won’t happen all at once, so build a plan and stay consistent. Most nonprofits don’t have the patience to see it through, but you’ll get ahead if you stick to the plan over time. Wolf & Key has experience with this already; we’ll help you make it happen.

We Handled

Brand Development: Designed a welcoming, playful logo and colors to capture the concept of helping families navigate difficulties, and messaging that is warm, helpful, positive, and direct.

Custom Web Design & Development: Engineered a high-performance digital presence tailored for professional services.

Video Production: Wrote, designed, edited and fully produced 20 internet-ready video assets to tell the Family Compass story across the internet.

Strategy & Asset Creation: Built a digital strategy to set Family Compass up for success as they begin using the internet for fundraising in a competitive nonprofit space.

Special Focus on launching a brand new entity in a saturated space, and clarity of messaging so that the public understands how they are unique in the foster care industry vertical.

become a client

The post Family Compass: Branding & Digital Storytelling Launch appeared first on Wolf & Key Marketing.

]]> https://wolfandkey.com/portfolio/family-compass-branding-digital-storytelling-launch/feed/ 0 Savvion HQ: Digital Infrastructure & Ad Campaign Launch https://wolfandkey.com/portfolio/savvion-hq/ https://wolfandkey.com/portfolio/savvion-hq/#respond Thu, 18 Dec 2025 04:40:06 +0000 https://wolfandkey.com/?post_type=portfolio&p=4455 Savvion HQ: Digital Infrastructure & Ad Campaign Launch Project Summary: Wolf & Key executed a full-scale digital infrastructure build and brand launch for Savvion HQ, a new Colorado Springs firm...

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Savvion HQ: Digital Infrastructure & Ad Campaign Launch

Project Summary:

Wolf & Key executed a full-scale digital infrastructure build and brand launch for Savvion HQ, a new Colorado Springs firm specializing in Tax, Accounting, and HR. We established a high-conversion foundation including a custom website, 16 mobile and social media-friendly videos, and a multi-channel ad campaign strategy.

leading the pack

Challenge

HR Branches and BRW Tax were about to merge and become Savvion HQ. They needed to be aggressive to market, overcome marketing fatigue in their industry, capture their unique personality and solution-focused approach to tax, accounting and HR. They needed a new website, an innovative social media presence, and marketing materials to make it all happen (from the ground up)…and quickly.

We hit the ground running. We created videos for the modern age: for mobile devices, for social media, for ad campaigns, and for website placements. Simultaneously, we built a new website: secure, fast, beautiful, mobile-friendly, AI-ready…and most importantly, filled with their unique personality. Creation of all digital marketing assets needed for a new entity: Social media, Google, YouTube, AI tools, and more. Upon brand launch (it was a pretty fun party) we immediately launched a 120-day digital ad campaign blitz across the internet to get eyes on the new entity.

Buckle up: There’s a new giant in Southern Colorado in the tax, accounting, and HR space. Savvion skipped the line and moved to the front of the Pack, because they invested in a new stand-out digital presence. They achieved 40% market penetration into the southern Colorado B2B space, reaching businesses and non-profits who need what they offer.

1. Challenge

HR Branches and BRW Tax were about to merge and become Savvion HQ. They needed to be aggressive to market, overcome marketing fatigue in their industry, capture their unique personality and solution-focused approach to tax, accounting and HR. They needed a new website, an innovative social media presence, and marketing materials to make it all happen (from the ground up)…and quickly.

2. Solution

We hit the ground running. We created videos for the modern age: for mobile devices, for social media, for ad campaigns, and for website placements. Simultaneously, we built a new website: secure, fast, beautiful, mobile-friendly, AI-ready…and most importantly, filled with their unique personality. Creation of all digital marketing assets needed for a new entity: Social media, Google, YouTube, AI tools, and more. Upon brand launch (it was a pretty fun party) we immediately launched a 120-day digital ad campaign blitz across the internet to get eyes on the new entity.

3. Results

Buckle up: There’s a new giant in Southern Colorado in the tax, accounting, and HR space. This Savvion HQ Case Study shows how our client moved to the front of the Pack by investing in a new stand-out digital presence. They achieved 40% market penetration into the southern Colorado B2B space, reaching businesses and non-profits who need what they offer.

Why Do We Love This Client?

We loved working with the folks at Savvion HQ because they’re creative, bold, honest, collaborative, funny, and sometimes they say “f***” at work.

Wolf & Key Best In Business Bage 2025
become a client
The Savvion team discussing the Savvion HQ Case Study by Wolf & Key
Baxter thinking about how awesome the Savvion HQ Case Study is
KPI Category Baseline Achievement Strategic Detail Platform/Tool
New Reach None 210,339 Unique Users Get the attention of more Southern Colorado business owners who need tax, accounting, & HR help. Meta Ads
Content Strategy None 16 Videos High-engagement assets for digital ads, social media, website, and increased brand recognition in target market. Full Production, Adobe Premiere
Website Creation None Full Design & Automation Custom content, unique brand voice and visuals, and automated lead routing. Webflow
Timeline To Market Request: 90 days 90-Day Execution Full asset creation, entity launch, and immediate subsequent ad campaign launch. W&K/Savvion Collab
Jason S
Jason S
Savvion HQ
We worked with Adam and Jocelyn on a rebrand for our company. They did an amazing job helping us bring our vision to life. Beyond an amazing website, they helped us with videos to get the word out, and helped organize us as we redeveloped our marketing. Don't look any further, Wolf & Key is company to work with!
Mike R.
Mike R.
Colorado Springs Magazine
Wolf & Key Marketing is more than a digital agency—they’re a true partner in elevating our community. Their commitment to meaningful impact aligns seamlessly with our mission, delivering thoughtful and results-driven digital solutions that make a difference. From innovative branding to strategic campaigns, they craft every detail with purpose, ensuring businesses connect authentically with their audience. Their expertise in web design, social media, and digital marketing transforms ideas into powerful tools for growth. With a deep understanding of our city’s unique landscape, Wolf & Key isn’t just helping businesses thrive—they’re shaping a stronger, more connected Colorado Springs.
Jacob L.
Jacob L.
As a business owner I needed guidance with my marketing program. I’m excited to say Wolf & Key has exceeded ALL my expectations. Thank You Wolf & Key Team! Positive, Quality, Professionalism.
Karen M
Karen M
Working with Adam and his team always offers an ease to the marketing space of my business. I feel secure in their knowledge, working style and they always leave me feeling joyful. I look forward to my interactions with them and I'm so thankful that I've been able to have Wolf & Key operate the social media ad space of my photography company during the last five years. Cannot recommend highly enough.
Gary R
Gary R
Adam and staff are top-notch! Great people to work with for your marketing needs!
Leanna W
Leanna W
This team is AWESOME. Our small company started working with Wolf & Key because we wanted people we could trust to build and manage our website. The longer we've worked with them, the more we love working with them! They are knowledgable, creative, quick and easy to communicate with, and truly have the best attitudes, no matter how much editing I want to do! I would recommend these guys 100%. If you are looking for a web and marketing team-look no further.
Donny T
Donny T
I was struggling to get leads and everything I was doing wasnt working. These guys stepped in and within no time I had triple the traffic and leads. They really found my target audience and were able to make my marking dollars actually generate leads.
Mackenzie T
Mackenzie T
@username
I oversee sales and marketing for half a dozen prominent restaurants and entities and Wolf and Key did an incredible job curating our website. Extremely responsive and professional. I would recommend them to anyone!
Michael C
Michael C
Bunch of kool kats here. They're a-okay in my book. Straight shooters.
Benjamin M
Benjamin M
Working with Wolf & Key has been a hands free experience. They have gone over and above to satisfy all of my company needs, from website design, logos, videos, etc. They are rivaled by none when it comes to custom tailored service. Great company to work with. I have recommended Wolf & Key to many colleagues.

ad Campaigns that crush it

…and this was not even half of 2025 😎

Colorado Business owners Reached
0
Ad Impressions
0
Website visitors from ads
0
Ad Video Views
0

Video

For social media, website, and ad campaign (and anywhere else they can dream up) use. In combo with their new website, the Savvion HQ team needed killer digital marketing content. These weren’t just for branding. They were the primary fuel for a lead generation funnel made to convert Southern Colorado business owners into new clients. In this part of the Savvion HQ case study, we’ll show you how we did it.

  • Variety: 16 videos for use across the digital world.
  • Built for engagement, mobile, and versatility.
  • Informative, inspiring, and most importantly, captures the Savvion personality/awesomeness.
  • Web: Video embeds and video headers really make a website sing.
  • Achieved excellent ad campaign results across the board.
Become A Client
Performance MetricIndustry AvgSavvion ResultStrategic Context
CTR (Click-Through)0.80% – 1.15%1.51% ↑High engagement happens when the creative resonates with the audience.
CPC (Cost Per Click)$1.20 – $2.50$0.66 ↓67% lower cost than B2B industry average.
CPM (Cost Per 1k)$12.00 – $22.00$9.98 ↓Efficient delivery to a targeted business sector.
Cost Per LPV$2.50 – $4.00$1.59 ↓Elite ROI for driving high-intent traffic to the site.
Market Penetration10% – 15%40.0% ↑The right strategy means reaching more of the market.

website

Savvion HQ needed a marketing foundation. This is every organization’s online identity. So we went to work capturing their awesome personality in digital form, and turning it into a brand new website that stands above the rest. Let’s get into the part of the Savvion HQ case study where it all comes together.

  • Full design and development
  • AI chat integration
  • Mobile-friendly design
  • Fast and secure
  • Emphasis on strong visuals (video)
  • And most importantly: Full of personality
Savvion HQ photo of the Our Clients page, desktop and mobile
Savvion HQ photo of the Who We Are page, desktop and mobile
Savvion HQ Case Study photo of the Our Clients page, desktop
Savvion HQ Case Study photo of the Our Clients page, mobile view
Become A Client

strategic insight

strategic insight: savvion hq Case study

…we identified that marketing fatigue and saturation were both high in the local market. We avoided traditional, corporate, lifeless stock imagery and messaging (yawn) typical of the HR, accounting and tax space. Instead, we leaned into their personality (which rocks). We went with high-energy, unique, authentic visual content and design, along with warm, engaging brand messaging. But looking and sounding good isn’t enough. Savvion HQ needed to capitalize on the power of the internet to grow their business. They needed all the digital assets of the modern era to do it. We helped them build out a digital presence most organizations blow past like it’s 1998. After content and website production, we launched digital ad campaigns and delivered a click-through rate on ads 2.5x higher than the industry average, along with ~40% market penetration. That’s leading the Pack.

All photos for this site were created by our super cool pals at Ragtag.

ragtag logo
Wolf & Key Best In Business Bage 2025

faqs

How did Wolf & Key establish Savvion HQ as a leader in the Southern Colorado tax, accounting, and HR space?

We executed a full-scale digital infrastructure build and subsequent aggressive 120-day multi-channel ad campaign strategy tailored to the professional services sector. We overcame B2B industry marketing fatigue with authentic, high-energy video content made specifically for internet use (multiple places), and established immediate authority within the Southern Colorado business community. Not easy. But it wasn’t our first rodeo, so we helped Savvion attack the market head on and hit the ground running with their new entity. 

Our strategy focused on creating a unified digital identity that captured the unique, solution-focused personalities of both legacy firms. We made a high-performance website and a mobile-optimized content library to ensure the new tax, accounting and HR entity felt established and authoritative from day one (very important). But that’s just the logistics. The magic sauce was capturing their fun, professional, unique way of doing business/problem solving for their clients.

This milestone was reached by combining their custom lead-generation focused website with a sophisticated digital ad blitz targeting Southern Colorado B2B owners. It was all built for that purpose. The multi-channel approach reached 210,339 unique users (across industries), effectively moving Savvion HQ to the front of the Pack in the regional professional services market. In this day and age, market penetration is harder than ever. We gave Savvion the tools to outdo their competitors.

For Savvion HQ, we proved that authentic video assets outperform traditional stock imagery by creating an immediate human connection in a “fatigued” market. To be honest, accounting, tax, and HR marketing is typically a yawn session. By producing 16 internet-ready videos full of personality and Savvion brand pillars, we achieved a click-through rate 2.5x higher than the industry average for similar firms. Savvion reached more users out of the gate, and paid less for it than traditional marketing methods, so they’re leading the Pack.

An AI-ready infrastructure ensures that a website and content are structured for maximum “discoverability” by modern search engines and AI models. For Savvion, this included clean coding, automated lead routing, and structured data that allows bots to easily index and cite their specific business results. In simple terms, we built their site so that when future clients ask their phone/chatbot for the “best tax, accounting, or HR firm in Southern Colorado”, they get recommended first. There’s no bigger shift in recent times than the major shift toward the every day use of AI tools. Your organization needs to act on it now.

We Handled

Custom Web Design & Development: Engineered a high-performance digital presence tailored for professional services.

Video Production: Designed and produced high-end video assets and motion graphics to tell the Savvion story across the internet.

Content Strategy & Asset Creation: Crafted professional copy and media assets to drive authority in the tax and HR space.

UI/UX Optimization: Focused on user-centric design to streamline client acquisition and engagement.

Digital Ad Campaigns: Management, targeting, reporting & optimizations of digital ad campaigns for increased awareness in the local business community.

Special focus on launching a brand-new entity using modern digital channels, compelling content tailored for the digital world, and sophisticated ad targeting.

become a client

The post Savvion HQ: Digital Infrastructure & Ad Campaign Launch appeared first on Wolf & Key Marketing.

]]> https://wolfandkey.com/portfolio/savvion-hq/feed/ 0 COPPR, Arts Month: Content Production & Multi-Channel Digital Marketing Blitz https://wolfandkey.com/portfolio/cultural-office-of-the-pikes-peak-region/ https://wolfandkey.com/portfolio/cultural-office-of-the-pikes-peak-region/#respond Fri, 19 Sep 2025 20:30:15 +0000 https://wolfandkey.com/?post_type=portfolio&p=4034 coppr, arts month Project Summary: Arts October happens every year, a program of the Cultural Office of the Pikes Peak Region. Wolf & Key helped COPPR use the internet to...

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]]>

coppr, arts month

Project Summary:

Arts October happens every year, a program of the Cultural Office of the Pikes Peak Region. Wolf & Key helped COPPR use the internet to reach WAY more people across the Front Range than ever before. We executed a full-scale digital marketing blitz that led to 75% market penetration into the PPR, and close to 380% increase in website traffic. Production of 25 videos, management of targeted social media ads, YouTube ads, and display ads all included. Coordination with Colorado Springs’ finest creative talents was probably the funnest part.

leading the pack

Challenge

The Cultural Office of the Pikes Peak Region (COPPR) faced a significant visibility gap. They have an incredible system and they’re THE organization supporting the arts in all it’s forms. But, they wanted more participation in Arts Month (October). They needed to overcome a problem: small reach and limited awareness because of no cohesive digital marketing strategy. Our goal was to use the internet to their advantage, champion local artists, and get more Colorado Front Range residents to attend.

Wolf & Key delivered a tailored solution. Over a 90-day timeline, with 26 people involved, we produced 25 custom videos designed for digital engagement. We wrote, shot, and edited them all (and beat our competitors’ pricing by the way). We coordinated Colorado Springs’ top creative talents (shoutouts below). We launched a 45 day, multi-channel media-buying strategy on YouTube, Meta, and Display placements. We ensured that Arts Month awesomeness was front and center in the Pikes Peak Region. That’s putting them ahead of the Pack. It was the best Arts October yet!!

The data speaks for itself: our digital offensive achieved 80% market penetration on YouTube, 71% via Display ads, and 49% on Meta. By focusing on strategic channel saturation, we reached most of the Pikes Peak Region. This strategy created a surge in website traffic, event attendance, and passport downloads. It all goes to show: a custom, data-driven internet marketing strategy can empower one of the most important things we have in Colorado: local culture.

1. Challenge

The Cultural Office of the Pikes Peak Region (COPPR) faced a significant visibility gap. They have an incredible system and they’re THE organization supporting the arts in all it’s forms. But, they wanted more participation in Arts Month (October). They needed to overcome a problem: small reach and limited awareness because of no cohesive digital marketing strategy. Our goal was to use the internet to their advantage, champion local artists, and get more Colorado Front Range residents to attend.

2. Solution

Wolf & Key delivered a tailored solution. Over a 90-day timeline, with 26 people involved, we produced 25 custom videos designed for digital engagement. We wrote, shot, and edited them all (and beat our competitors’ pricing by the way). We coordinated Colorado Springs’ top creative talents (shoutouts below). We launched a 45 day, multi-channel media-buying strategy on YouTube, Meta, and Display placements. We ensured that Arts Month awesomeness was front and center in the Pikes Peak Region. That’s putting them ahead of the Pack. It was the best Arts October yet!!

3. Results

The data speaks for itself: our digital offensive achieved 80% market penetration on YouTube, 71% via Display ads, and 49% on Meta. By focusing on strategic channel saturation, we reached most of the Pikes Peak Region. This strategy created a surge in website traffic, event attendance, and passport downloads. It all goes to show: a custom, data-driven internet marketing strategy can empower one of the most important things we have in Colorado: local culture.

Why Do We Love This Client?

There’s an incredible arts culture in the Pikes Peak Region. Music, food, theatre, dance, painting, sculpture, street art… you name it. And COPPR’s full-time job is to give it wings. But to get it done, they wanted collaboration. Not just an agency to run an ad or make a video and then peace-out…true partnership that makes a difference. We love this client because they know the secret sauce:

Creativity + Community + Collaboration

Wolf & Key Best In Business Bage 2025
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partner Props!

Our pals at Neon Pig, the killer good graphic designers on this project. They created the logo and graphics for this organization, and provided the assets so the W&K team could turn them into photo and video ads. They rule!!

strategic insight

strategic insight: COPPER, Arts month Case study

Wolf & Key stepped up as strategic partners for the COPPR team, translating their vision into a high-impact digital presence for the most important time of their year. The local arts scene just wasn’t getting the exposure it deserved, and a big push for Arts Month was was in order. So, we created and executed a custom strategy for them. The magic sauce that really made it happen was the COPPR team’s collaborative mindset. They came to us with a vision to significantly increase Arts Month exposure by bringing the best Southern Colorado marketers together. We had all the tools to do it, but we also needed their commitment and collaboration to get it done. The same goes for any client we work with at Wolf & Key. Our expertise alone isn’t good enough; it starts with your ability to bring the right people together around your vision.

Jason S
Jason SSavvion HQ
We worked with Adam and Jocelyn on a rebrand for our company. They did an amazing job helping us bring our vision to life. Beyond an amazing website, they helped us with videos to get the word out, and helped organize us as we redeveloped our marketing. Don't look any further, Wolf & Key is company to work with!
Mike R.
Mike R.Colorado Springs Magazine
Wolf & Key Marketing is more than a digital agency—they’re a true partner in elevating our community. Their commitment to meaningful impact aligns seamlessly with our mission, delivering thoughtful and results-driven digital solutions that make a difference. From innovative branding to strategic campaigns, they craft every detail with purpose, ensuring businesses connect authentically with their audience. Their expertise in web design, social media, and digital marketing transforms ideas into powerful tools for growth. With a deep understanding of our city’s unique landscape, Wolf & Key isn’t just helping businesses thrive—they’re shaping a stronger, more connected Colorado Springs.
Jacob L.
Jacob L.
As a business owner I needed guidance with my marketing program. I’m excited to say Wolf & Key has exceeded ALL my expectations. Thank You Wolf & Key Team! Positive, Quality, Professionalism.

High-Velocity Ad Content

For a truly effective marketing blitz, great ads are the fuel. You also need variety. Ads must work on social media (ads and posts), emails, web pages, and more. 1 or 2 ads doesn’t cut it anymore. W&K makes ad libraries for our clients, so that scrollers don’t get tired and click away. You’ll also notice below that digital ad content that gets results is short, sweet, engaging, and authentic. In the arts space, it shouldn’t feel produced or manufactured, it should feel natural. To achieve that, we designed, wrote, planned, and fully produced 25 videos for use across the Arts Month digital channels.

It took 3 months, 15 shooting locations, 26 people involved…and we charged our client LESS than some agencies charge for one video. We’re doing internet content a little different at Wolf & Key. We’d love to put our philosophy to work for your organization as well.

Become A Client

video production: 25 videos

(Here are 5 that performed very well in ad campaigns)

Multi-channel blitz, effective timeline

Ads: Facebook, instagram, youtube, display

We didn’t just post the videos and hope for the best, we engineered a plan: a 45 day multi-channel marketing blitz on the worlds biggest platforms, targeting a local audience. We deployed the 25 videos on Meta, YouTube, their website, Programmatic Display networks, and email campaigns. We targeted strategic areas of the Front Range, including 31 targeting criteria. We created audience segments to be sure we’re showing content to users most likely to attend an Arts October event. It wasn’t a basic ad buy, it was an intentionally built strategy designed to make sure the awesomeness of Arts October reached further than ever. All organizations should approach marketing this way. Be strategic with your message, and make sure the right audience sees it.

Become A Client

Full impact, multi-channel

ad Campaigns that crush it

And this was only 45 days!

Total Impressions
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total video views
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total unique users reached
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Front Range Saturation
0 %
average ad frequency
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Creative Infrastructure
25-Video Content Series
100% Asset Build: Successful 90-day timeline 💯
Technical Production
18+ On-Location Interviews
26 Unique Voices: Regional brand authority 💯
Engagement Quality
YouTube Content Optimization
41.2% View Rate: 2.2x industry average ⬆
Brand Memorability
Frequency Management
6.0x Avg. Frequency: Maximized recall 🧠
Social Interaction
Meta Interaction Strategy
3.15% IG Engagement: Outperformed FB ⬆
Community Growth
IG Account Optimization
110% Follower Surge: Organic interest ✅
Total Market Impact
Multi-channel Scaling
75% Saturation: 3 out of 4 residents reached ➡
Strategic Category Project Execution Key Performance Metric
Creative Infrastructure 25-Video Content Series 💯 100% Asset Build: Successful 90-day timeline.
Technical Production 18+ On-Location Interviews 💯 26 Unique Voices: Regional brand authority.
Engagement Quality YouTube Content Optimization ⬆ 41.2% View Rate: 2.2x industry average.
Brand Memorability Frequency Management 🧠 6.0x Avg. Frequency: Maximized recall.
Social Interaction Meta Interaction Strategy ⬆ 3.15% IG Engagement: Outperformed FB.
Community Growth IG Account Optimization ✅ 110% Follower Surge: Organic interest.
Total Market Impact Multi-channel Scaling ➡ 75% Saturation: 3 out of 4 residents reached.

faqs

What is the best social media platform for arts organizations?

There’s no single “best” social media platform for the arts. It depends on the organziations audience, and who you want to attract and communicate with. Arts organzations need to think about which platforms will reach existing audiences effectively, and which ones will reach the new audiences they want to attract next.

Digital ads can increase event attendance big-time, if done properly. You’ll need strong visuals, targeting strategy, and the ability to track effectiveness. Hot Tip: target your events ads to your email list and create “lookalike” audiences with the list as well in order to reach similar people.

An arts organization (like any other) should post on Instagram as often as they reasonably can manage. A few times per week is a great start. Hot take: you don’t need to do it 3 times per day! To increase reach in a saturated ’26 internet landscape, combine your page posting with ad campaigns.

Good SEO helps arts organziations big time. And there’s a ton of opportunity to stand out right now, because most arts organizations aren’t doing it well. SEO is a long-term digital marketing tactic that helps an organzation create authority it’s space. AI optimzation is also becoming more essential by the day.

The best keywords for cultural heritage sites (or any site) are based on search volume and other ever-changing factors. There are some concrete ones, but you will need to create an ongoing plan for your website that consistently captializes on evolving search volume. A good Blogging strategy and Service pages are 2 places to start capaitalizing on these search terms.

Google Ad Grant is well worth it for small nonprofits with limited budgets. You will need a good marketing partner to manage this for you because it is nuanced and has limitations. W&K is here to help!

Any organization can build an organic following on a budget with a good plan, content/communication schedule, and knowledge of their audience. You’ll need to strategize the best platforms to reach your audience, and use them to promote and talk about what’s unique about your organization, ane why they shoujld follow you.

Gen Z is a generation like no other, in terms of engagement with brands and organizations. They need to trust and find deeper value in the organizations they interact with. They spend a lot fo tiem on the internet, and you’ll need to reach them “where they are” on social media and other channels in an authentic way. Authenticity is more important for Gen Z than maybe any other generation.

Engagement rates vary by platform, but around 1-2% is usually good. If you can push it higher, you’re ahead of the Pack. To do that, you’ll need to know how to use the app in question for communicating with your audience and standing out from your competitors.

Local audiences are best reached with location targeting as a starting point (ie X mile radius around a retail shop), and then narrowing demographics from there. Tourist audiences are a different beast. You’ll need to get more strategic. Make a list of physical locations the tourists come from, websites they frequent, and buildings they go inside when they arrive in your city (airports or tourism offices for example). Each targeting strategy can be maximized differently depending on the platform you’re using. Hit them from every angle.

AI tools are a huge resource. But don’t just copy and paste. Remember that your job as a nonprofit marketer/communications professional is to know your audience and what resonates with them. AI tools can get you started, but if you want to be excellent, it will need a human touch and human thoughtfulness. Especially in the donor aquisition space. At Wolf & Key, we help our clients use AI tools to get more done faster, and dream bigger. We don’t recommend replacing humans with robots.

Digital marketing ROI can be explained to a BOD in many ways. You’ll need to communicate market penetration, engagemenets rates, and website traffic created. You’ll need to show how you use your digital tools to reach all the different segments of donors you need to attract and nurture. You’ll need to show that you’re increasing the local community’s knowledge of and engagement with your organization. And of course, none of it is much good without raising money and recruiting. At Wolf & Key, we help our nonprofit clients build digital marketing strategies that increase participation and donorship so they can do what they love most…make a difference in the world.

The prevelant use of AI search engines is the biggest shift in the digital landscape since the creation of Google. You will need to show AI that you have E-E-A-T: Experience, Expertise, Authority, Trustworthiness. AI will be checking your entire internet presence for those 4 qualities when deciding whether to mention you in answers. You’ll need a strong blogging strategy (content and technical), good reviews, and a well-managed social media presence for starters. At Wolf & Key, we help our clients optimize their digital identify from top to bottom, so they aren’t left behind during one of the most pivotal shifts of all time.

Market saturation is a key indicator of whether your organization is staying memorable and top of mind. Measure your market penetration not only by number of users reached, but by engagement. It’s not enough to get eyeballs on your content/marketing materials, you have keep peoples attention be remembered in the extremely noisy internet landscape. At Wolf & Key, we create and execute marketing strategies that help our clients reach further, and communicate effectively with new and existing audiences while their competitors are still wondering what to do next.

Improving donor aquisition through digital marketing is a big task. Very few nonprofits know how to do it, which is why they’re at the mercy of a few large donors, and always chasing more. Digital marketing has the power to light a fire under your donor strategy. You’ll need to use all the digital tools in your belt to segment and engage with existing donors. You’ll also need use your tools to reach brand new audiences and show them why you’re worthy of their dollars. At Wolf & Key, we take the time to help our clients build and execute these efforts properly. Don’t expect to do it fast. It will take time, thoughtfulness, testing, and patience, but then it will open a new level of donor aquisition power.

To calculate the ROI for digital ads, you’ll need to look past vanity metrics. Too many marketing professionals rely on Likes and Follows and call it ROI. To measure it properly, you’ll need to track users reached/penetration, click rates, leads generated, and conversions as closely as possible. At Wolf & Key, we help our clients set up systems to track their marekting dollars, act on what’s working, and eliminate what’s not.

Wolf & Key Best In Business Bage 2025

partner Props!

Did we mention our killer good design partners on this project??…Well then we will again.

We Handled

Omnichannel Marketing Strategy

High-Velocity Video Production

Organic social media consultation & management

Paid social media campaigns

Programmatic Display Advertising

Advanced Data Analytics & ROI Tracking

Precision Audience Targeting

Special focus on showcasing the arts in all its forms, creating content that shows the awesomeness of the Southern Colorado arts scene, and using the internet to promote Arts October to as large an audience as possible.

become a client

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]]> https://wolfandkey.com/portfolio/cultural-office-of-the-pikes-peak-region/feed/ 0 ReGenesis MD https://wolfandkey.com/portfolio/regenesis-md/ https://wolfandkey.com/portfolio/regenesis-md/#respond Thu, 07 Nov 2024 14:25:27 +0000 https://wolfandkey.com/?post_type=portfolio&p=2707 regenesis md & center for alternative medicine Project Summary: ReGenesis MD provided groundbreaking wellness products and services. Their goal was to help people reclaim their lives, discover healing, and rejuvenate...

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regenesis md & center for alternative medicine

Project Summary:

ReGenesis MD provided groundbreaking wellness products and services. Their goal was to help people reclaim their lives, discover healing, and rejuvenate their bodies naturally. Wolf & Key built their digital marketing presence from the ground up.  

Why Do We Love This Client?

ReGenesis MD was an incredible client because they never stopped dreaming. Our job was to help them grow their business around those dreams. That’s the kind of partnership we really love at W&K: the kind where our clients have big ideas, they just need our help giving them wings. ReGenesis MD was an especially great partnership because they had big challenges: marketing products that were widely unknown to the public. There was tons of potential and plenty of room for creativity, and that’s a great place to be for us and for them.

Wolf & Key Best In Business Bage 2025
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lead generation

social media

To attract new patients, ReGenesis needed strategic online lead generation. They wanted to capture names and phone numbers of potential clients who were most interested in their new products/services. To do this, their social media campaigns had to be on point. They needed to make highly engaging ads, so users would stop scrolling and get in touch with them. They also needed to target their ideal clients specifically (location, demographics, etc). 

Our Partnership

Groundbreaking products, services, or business models are only as good as an organization’s ability to communicate their value to customers. Case in point: ReGenesis MD had some weight loss, skincare, and wellness devices, brand new to the market. The challenge was, these products were so innovative that it was tough for consumers to understand and trust the new products.

Website

To succeed with disruption and be first to the market, ReGenesis MD needed what all organizations need: a well-rounded marketing strategy. Dabbling doesn’t cut it. Focusing only on one marketing channel doesn’t either. Especially in the extremely competitive medical/wellness industry across the Front Range, ReGenesis MD needed to create and capture new clients from all across the internet using multiple, well-coordinated marketing initiatives.

The way we see it, any organization can do what ReGenesis did: disrupt their industry with something new. It could be products, or it could be a whole new business model. But it takes a coordinated effort and a strategic approach. If you’re up for the challenge and a little disruption sounds good…saddle up partner.

We Handled

Digital marketing strategy

Paid social media campaigns

Logo development

Content production: video

Search engine marketing

Web

Display ads

Data analytics

Special focus on communicating effectively about brand new products and services that require substantial education of the public in order to sell.

become a client

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]]> https://wolfandkey.com/portfolio/regenesis-md/feed/ 0 Navakai https://wolfandkey.com/portfolio/navakai-portfolio/ Thu, 07 Nov 2024 13:23:32 +0000 https://wolfandkey.com/?post_type=portfolio&p=2670 navakai Project Summary: Navakai was a Southern Colorado IT provider who believed in hiring awesome people, doing right by their clients, and always having fun. We helped them turn that...

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navakai

Project Summary:

Navakai was a Southern Colorado IT provider who believed in hiring awesome people, doing right by their clients, and always having fun. We helped them turn that unique personality into a digital marketing strategy that made big waves.

Why Do We Love This Client?

Navakai sold to a national IT firm a few years back. But until then, they were one of our favorite clients of all time at W&K. Navakai’s personality stood out big time in an industry with painfully predictable marketing. They actually used to say “Help us, we don’t know anything about marketing.” But in fact, they understood it on a foundational level: people love to laugh.

Did Navakai provide computer services, networks, modems, and other blinking lights just like all their competitors? For sure. But they marketed themselves a totally different way. That’s why it worked.

They were natural marketers, they just needed help using the internet as a marketing tool (very common!). That makes for the perfect partnership with Wolf & Key. They were already unique, we just gave them wings.

Wolf & Key Best In Business Bage 2025
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our partnership

We used a combination of different messages across different digital channels to grow awareness and attract clients for Navakai. We tested which messages got the best engagement and targeted their ideal clients as specifically as possible. Most of all, we helped them raise the bar for their industry. “No boring ads allowed!” as they used to say.

As fun as this work was, we also stayed dialed into the data, keeping the Navakai team informed and working closely with their leadership as the organization grew. As you can imagine, our meetings were a lot of fun, brainstorming, data analytics…and quite a few laughs.

The way we see it, any organization can do what Navakai did: stand out. It’ll probably be outside your comfort zone. It’ll hopefully be outside the box of what your competitors are doing. Both are keys to success. Give us a shout if you dig the idea.

We Heart Technology Navakai Ad
It_s Not Rocket Science Navakai
Nervous Smile Navakai
Relax. Ad for Navakai
Office Swear Jar Navakai Ad
Grey Text Healthy Computers Navakai
Taste Victory Navakai Ad

We Handled

Digital marketing strategy consultation

Paid social media campaigns: Facebook, Instagram, LinkedIn, YouTube

Content Production: video

Search engine marketing: Google Ads

Web development

Display/Banner ads

Data analytics

Local Search Engine Optimization

Special focus on unique messaging in a competitive market and strategic online targeting of B2B clients.

become a client

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]]> INHERENT https://wolfandkey.com/portfolio/inherent/ https://wolfandkey.com/portfolio/inherent/#respond Thu, 07 Nov 2024 13:04:14 +0000 https://wolfandkey.com/?post_type=portfolio&p=2646 INHERENT Project Summary: INHERENT is a premier custom suit and menswear brand with a mission to impact men’s mental health globally. They believe in the simple but transformative power of...

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INHERENT

Project Summary:

INHERENT is a premier custom suit and menswear brand with a mission to impact men’s mental health globally. They believe in the simple but transformative power of clothing: look good, feel good.

Why Do We Love This Client?

INHERENT’s mission hooked us right away: use clothing to improve men’s mental health. For starters, we just love fashion here at Wolf & Key. But more importantly, we resonate with the idea that what you wear affects how you feel. And nothing fits better than a custom suit.

Our relationship with INHERENT was special because, like so many of our clients, they were changing the way their industry operates. Giving people a better reason to buy. Making it about something bigger. Changing the conversation. While other brands just want to sell tons of clothes, INHERENT saw their products as a means to end…better mental health for men across the globe.

Now that’s something we can get behind.

Wolf & Key Best In Business Bage 2025
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Our Partnership

The fashion industry is no joke, competition is fierce. So, we partnered with INHERENT with a couple of goals in mind: The first and most important: make it about men’s mental health. Use clothing to bring awareness to the work that needs to be done to change the tide. Second, tell the story of the INHERENT lifestyle.

We helped INHERENT use digital tools to promote their website, educate the public about mental health, drive awareness of sales, and promote events featuring their prolific Hollywood partners.

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We Handled

Digital marketing consultation: strategy

Social media page management

Paid social media campaigns: Facebook, Instagram

Data analytics

Special focus on intentional and unique brand messaging and visuals on social media, and strategic paid campaign targeting in a highly competitive industry.

become a client

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]]> https://wolfandkey.com/portfolio/inherent/feed/ 0 Boulder Spirits https://wolfandkey.com/portfolio/boulder-spirits-portfolio/ Thu, 07 Nov 2024 12:40:14 +0000 https://wolfandkey.com/?post_type=portfolio&p=2617 boulder spirits Project Summary: Boulder Spirits creates fine spirits in Boulder, Colorado with intention and curiosity, and then sends them nationwide. Why Do We Love This Client? Boulder Spirits is...

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boulder spirits

Project Summary:

Boulder Spirits creates fine spirits in Boulder, Colorado with intention and curiosity, and then sends them nationwide.

Why Do We Love This Client?

Boulder Spirits is thoughtfully aggressive in their approach to the spirits market. One thing we preach at W&K is the importance of good strategy. Not “spraying and praying,” but approaching marketing thoughtfully and intentionally. It’s that balance of caution and aggression, and knowing the right time for each.

The essential quality that makes them a great partner of W&K? It’s a kind of bravery. They’re not afraid to try new things and explore internet marketing. They may not fully understand how to use the power of the internet, but they know it’s real, and that it will get them ahead of their competition. As a small distillery in a huge market, that mentality has already taken them a long way.

Wolf & Key Best In Business Bage 2025
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ad campaigns that crush it

Online Surfers Reached
0
Ad Impressions
0
Ad Interactions
0
Ad Video Views
0

Our Partnership

Competing in the nationwide spirits market is no small task, but the Boulder Spirits team ain’t scared. One of the first topics of conversation was: how to reach whiskey lovers 20 states away. That’s a daunting task. Immediate focus was on the best and smartest ways to target buyers as specifically as possible with digital marketing tactics. That should be the case with any marketing campaign local or national, by the way.

Today we help Boulder Spirits drive sales and engagement throughout the USA and Canada by marketing their spirits across the continent. They need to show up in whiskey lovers’ feeds on social media, and they need to capture customers who physically walk into liquor store buildings with intent, two very specific and intentional ways to reach buyers. That alone sets them apart from most of their competitors.

The way we see it, any organization can do what Boulder Spirits is doing: be a small fish in a big pond, and succeed big time. If that’s how you see your future, let’s chat.

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Photos are not owned by Wolf & Key Marketing

We Handled

Marketing strategy consultation: tactical and creative

Content production strategy: video

Paid social media campaigns: consultation and execution

Data analytics

Website development

Design consultation

Brand implementation across marketing initiatives

Special focus on reaching a niche audience nationwide, and brand differentiation in a highly saturated market.

become a client

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]]> Kids Crossing https://wolfandkey.com/portfolio/kids-crossing-2/ https://wolfandkey.com/portfolio/kids-crossing-2/#respond Thu, 07 Nov 2024 12:22:02 +0000 https://wolfandkey.com/?post_type=portfolio&p=2589 kids crossing Project Summary: Kids Crossing is a Colorado foster care agency with a unique focus on going above and beyond to support foster parents. We helped them turn that...

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kids crossing

Project Summary:

Kids Crossing is a Colorado foster care agency with a unique focus on going above and beyond to support foster parents. We helped them turn that passion into a pipeline. Now they attract the best foster parents, giving kids the best chance at success in life.

Why Do We Love This Client?

Foster care is deeply meaningful and important work on it’s own. But we love Kids Crossing because they do things a bit different. They’re committed to going the extra mile when it comes to taking care of their foster parents, and that solves a lot of problems and defeats stigma in the sector. That means more people want to be foster parents, and more kids get the help they need.

We love working with the KC team because they see things that are often missed. Namely, the need that all foster parents have for more support. They know the key to finding homes for foster kids is going above and beyond for foster parents. That foresight puts them at an advantage in their industry.

Wolf & Key Best In Business Bage 2025
become a client

ad campaigns that crush it

online surfers reached
0
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0
Ad Interactions
0
Ad Video Views
0

Our Partnership

We help Kids Crossing with event promotion, video content creation, and aggressive social media strategies to reach potential foster parents and donors. They need to inspire and inform people they can make a difference in kids’ lives. Our partnership with Kids Crossing is focused on the long game: creating and supporting foster parents over time. This isn’t a quick transaction, like selling shoes. This is nurturing potential clients until the time is right for them.

The way we see it, any organization can be like Kids Crossing. Take really good care of their clients, solve problems in their industry, and change the game.

Bonus: Another awesome thing about working with Kids Crossing is that we partner with 3 to 4 other PR and traditional advertising agencies to make the KC name known along the front range. #Teamwork

partner props!

…to our good pals at Lunchbucket Creative, our killer good partner on this project.

We Handled

Digital marketing consultation: Tactical and creative

Paid social media campaigns

Display/Banner ads

Content production: Video

Data Analytics

Search engine marketing: including Google Ads Grant for Nonprofits

Special focus on recruiting foster parents and showcasing the exceptional care provided for them.

become a client

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]]> https://wolfandkey.com/portfolio/kids-crossing-2/feed/ 0 Boulder Street Moto https://wolfandkey.com/portfolio/boulder-street-moto/ Thu, 07 Nov 2024 11:59:58 +0000 https://wolfandkey.com/?post_type=portfolio&p=2545 boulder street moto Project Summary: Boulder Street Moto is home to Colorado’s DIY vintage motorcycle community. It’s a social club for vintage motorcycle enthusiasts and a secret fort for grown-ups....

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boulder street moto

Project Summary:

Boulder Street Moto is home to Colorado’s DIY vintage motorcycle community. It’s a social club for vintage motorcycle enthusiasts and a secret fort for grown-ups.

Why Do We Love This Client?

Boulder Street Moto is a niche community, something we love supporting at W&K. But more than that, they exist to bring people together, and that’s deep in our bones too. The idea that friendships are created around bringing old broken motorcycles back to life? We love it. The fact that bonds are formed between pals even during a roadside repair? That’s pretty awesome. The concept of getting dapper and riding motorcycles to raise money for men’s health? Yeah, we can get behind that.

This is one of our favorite clients because, at their core, they’re about people and relationships. Vintage motorcycles are just their way of doing it.

Wolf & Key Best In Business Bage 2025
become a client

ad campaigns that crush it

Online Surfers Reached
0
Ad Impressions
0
Ad Interactions
0
Ad Video Views
0

Our Partnership

One of the Wolf & Key founders helped build Boulder Street Moto from the ground up. This was an interesting case study in marketing: how to use modern tools to reach an extremely niche community of people. Starting with brand development and website creation, our job was to make sure vintage motorcycle lovers in Southern Colorado knew all about BSM. We used a multi-layer strategy, reaching vintage motorcycle enthusiasts in the digital spaces where they hang out.

Some of the main topics of our marketing efforts were the club’s private garage and clubhouse, community tools, fundraising events, and group rides both cross-country and local.

The way we see it, any organization can be like BSM: Use what you love most to improve your community. Amazing things happen when you give passionate, like-minded people a place to gather together. If that resonates with you, saddle up partner.

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We Handled

Brand direction & development

Website development

Digital marketing strategy and consultation: Tactical and creative

Photo & video content

Email newsletters

Member engagement & communications

Social media page management

Paid social media campaigns

Design

Special focus on growing recurring revenue and a niche member base using a limited budget.

become a client

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]]> Express Car Wash Colorado https://wolfandkey.com/portfolio/express-car-wash/ https://wolfandkey.com/portfolio/express-car-wash/#respond Tue, 05 Nov 2024 22:44:39 +0000 https://wolfandkey.com/?post_type=portfolio&p=2517 Express Car Wash Colorado Multi-channel digital marketing power in a saturated industry Project Summary: Express Car Wash Colorado provides the best wash and customer service in Colorado Springs (we checked)....

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Express Car Wash Colorado

Multi-channel digital marketing power in a saturated industry

Project Summary:

Express Car Wash Colorado provides the best wash and customer service in Colorado Springs (we checked). But in a market as competitive as car washes, even the best need a leg up. So, we rebuilt it from the ground up. One highly strategic tactic was geofencing. We created digital perimeters around 30 competitor car washes to serve ads to high-intent drivers in real-time. That’s not just brand awareness; it physically moved the needle—resulting in 20,918 tracked visits across 3 locations in a single year. With some smarts, you can take market share from competitors. More on that below.

leading the pack

Challenge

Express Car Wash Colorado operated three busy locations in a hyper-competitive Colorado Springs market. They were handling marketing in-house. But in the digital age, there’s too much for any one person to do well. It led to inconsistent messaging and ineffective spend. They did have a superior customer experience, but they were digitally invisible compared to competitors. So it wasn’t giving them the leg-up it should. To level-up, they needed to market themselves, and especially their unique strengths, to a wider audience and grow their membership base.

ECWC brought in W&K to rebuild their digital strategy, replacing fragmented efforts with a synchronized multi-channel system. We scrapped generic messaging everyone else was doing in favor of a brand voice that resonated with the Colorado Springs community. By refining their audience and deploying high-quality content across social, search, email, and other digital channels, we ensured every digital touchpoint drove one goal: high-intent membership growth. They were doing a TON of things better than their competition; they just weren’t marketing it well enough.

Over a two-year partnership, ECWC transformed from a local favorite into a dominant market force and eventually sold. Revenue climbed steadily as our data-driven optimizations lowered acquisition costs and boosted lifetime value. This sustained growth caught the attention of major investors, leading to a successful acquisition. Our goal was to be a good partner with ECWC along the way.

Challenge

Express Car Wash Colorado operated three busy locations in a hyper-competitive Colorado Springs market. They were handling marketing in-house. But in the digital age, there’s too much for any one person to do well. It led to inconsistent messaging and ineffective spend. They did have a superior customer experience, but they were digitally invisible compared to competitors. So it wasn’t giving them the leg-up it should. To level-up, they needed to market themselves, and especially their unique strengths, to a wider audience and grow their membership base

Solution

ECWC brought in W&K to rebuild their digital strategy, replacing fragmented efforts with a synchronized multi-channel system. We scrapped generic messaging everyone else was doing in favor of a brand voice that resonated with the Colorado Springs community. By refining their audience and deploying high-quality content across social, search, email, and other digital channels, we ensured every digital touchpoint drove one goal: high-intent membership growth. They were doing a TON of things better than their competition; they just weren’t marketing it well enough.

Results

Over a two-year partnership, ECWC transformed from a local favorite into a dominant market force and eventually sold. Revenue climbed steadily as our data-driven optimizations lowered acquisition costs and boosted lifetime value. This sustained growth caught the attention of major investors, leading to a successful acquisition. Our goal was to be a good partner with ECWC along the way.

Why Do We Love This Client?​

The team at Express Car Wash Colorado reminded us why we do what we do. They’re salt-of-the-earth people who genuinely love what they do and love serving their community. We were always met with a smile. That culture of kindness started at the top. Ownership treated their staff like family, and that energy was contagious. In a lot of ways, they made it easy on us. It’s not hard to market a business when the people running it are like-minded humans who want to do things different than everyone else.

Wolf & Key Best In Business Bage 2025
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ad Campaigns that crush it

Google, Facebook, Instagram, YouTube, Display
Online Surfers Reached
0
Ad Impressions
0
Ad Interactions
0
Ad Video Views
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strategic insight: EXPRESS CAR WASH COLORADO Case study

In an industry as saturated as car washes, regular marketing doesn’t get very impressive results. You have to out-think the competition and be more consistent than everyone else. We used the same channels as other car washes, but used them differently: more creative messaging, sharper CTAs, and a ruthless commitment to data. Perhaps most importantly, the owners trusted the process and trusted us to be good partners. Killer marketing that actually generates revenue isn’t created with the flip of a switch; it’s the result of consistency. It’s easier said than done, but we’ve been there. We’ll help you navigate it well.

TARGETING THE COMPETITION

Geofencing

We drew digital circles around other car washes in Colorado Springs (we picked the top 30 volume locations). When someone entered one of them with their phone, we made sure they saw an ECWC ad. We used messages like “sick of the water spots? Our dryers are better” or “tired of paying premium prices for your premium car wash membership? Switch to Express for 1 free month”. We also tracked how many of these cars drove into an ECWC lot after seeing an ad.

Google Search Conquesting

If someone searched for an ECWC competitor by name, we made sure an ECWC ad popped up above their organic listing. We intercepted lots of clicks from Googlers who were looking at other washes.

Custom Audiences

Meta and Google are smart. They can create a list of people with identical characteristics to your competitors’ customers, and send them ads. By getting strategic, we targeted these potential customers a bit differently by capitalizing on pain points we knew they were experiencing based on industry knowledge.

Key Point

To poach customers from competitors, you’ll need a strong CTA. If they’re going to make a change, customers need a good reason. We used CTAs like “Free Month When You Switch” or “Shorter Lines Here” or “Brighter Shines, Brighter Smiles Over At Express”. This is the art form of creating the right message for the audience you’re targeting.

Wolf & Key Best In Business Bage 2025
Jason S
Jason S
Savvion HQ
We worked with Adam and Jocelyn on a rebrand for our company. They did an amazing job helping us bring our vision to life. Beyond an amazing website, they helped us with videos to get the word out, and helped organize us as we redeveloped our marketing. Don't look any further, Wolf & Key is company to work with!
Mike R.
Mike R.
Colorado Springs Magazine
Wolf & Key Marketing is more than a digital agency—they’re a true partner in elevating our community. Their commitment to meaningful impact aligns seamlessly with our mission, delivering thoughtful and results-driven digital solutions that make a difference. From innovative branding to strategic campaigns, they craft every detail with purpose, ensuring businesses connect authentically with their audience. Their expertise in web design, social media, and digital marketing transforms ideas into powerful tools for growth. With a deep understanding of our city’s unique landscape, Wolf & Key isn’t just helping businesses thrive—they’re shaping a stronger, more connected Colorado Springs.
Jacob L.
Jacob L.
As a business owner I needed guidance with my marketing program. I’m excited to say Wolf & Key has exceeded ALL my expectations. Thank You Wolf & Key Team! Positive, Quality, Professionalism.
Karen M
Karen M
Working with Adam and his team always offers an ease to the marketing space of my business. I feel secure in their knowledge, working style and they always leave me feeling joyful. I look forward to my interactions with them and I'm so thankful that I've been able to have Wolf & Key operate the social media ad space of my photography company during the last five years. Cannot recommend highly enough.
Gary R
Gary R
Adam and staff are top-notch! Great people to work with for your marketing needs!
Leanna W
Leanna W
This team is AWESOME. Our small company started working with Wolf & Key because we wanted people we could trust to build and manage our website. The longer we've worked with them, the more we love working with them! They are knowledgable, creative, quick and easy to communicate with, and truly have the best attitudes, no matter how much editing I want to do! I would recommend these guys 100%. If you are looking for a web and marketing team-look no further.
Donny T
Donny T
I was struggling to get leads and everything I was doing wasnt working. These guys stepped in and within no time I had triple the traffic and leads. They really found my target audience and were able to make my marking dollars actually generate leads.
Mackenzie T
Mackenzie T
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I oversee sales and marketing for half a dozen prominent restaurants and entities and Wolf and Key did an incredible job curating our website. Extremely responsive and professional. I would recommend them to anyone!
Michael C
Michael C
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Benjamin M
Benjamin M
Working with Wolf & Key has been a hands free experience. They have gone over and above to satisfy all of my company needs, from website design, logos, videos, etc. They are rivaled by none when it comes to custom tailored service. Great company to work with. I have recommended Wolf & Key to many colleagues.

visits from competitor's customers

We tagged cars who went to a different car wash, and targeted them with ads. Here are the number of cars that visited an ECWC location after they saw our ads.

Month Fillmore Republic Dalby
January2,191130587
February86193698
March615307724
April592152346
May719246553
June455280595
July364123444
August317240861
September2952671,139
October4166921,273
November4457881,055
December390578887

Lead generation

facebook, instagram, youtube

We used the highest traffic digital channels to generate new ECWC wash memberships online. The ads needed to be hard-hitting, and they needed to be built for the digital platforms where everyone is.

Pro Tip: Lead generation ads need to be built for digital environments. 90%+ users will see your ads on a phone.

partner Props!

To our pals at Lunchbucket Creative, our killer good partner on this project. 

faqs

How does better marketing lead to a better acquisition?

There are zillions of car washes in Colorado Springs, it’s a super competitive industry. But that’s really unique. There are tons of industries like that. So…how to get a leg up? You’ll basically need to be smarter and more strategic than the tons of other organizations doing the same thing. The good news is, if you look around at your competition, you’ll probably see them all doing kind of the same thing. That’s a major opportunity. Level-up your messaging, dial in your data analytics, and do something different from everyone else, and you’ll stand out even in a highly competitive space.

Great marketing requires 3 VERY important things (we say this to every client): Communication, Strategy, Consistency. We always set up recurring meetings with our clients and always make sure communication lines are open and honest. We also create a well-rounded strategy for your organization. Most just piece-meal marketing tactics together and do the best they can. But that’s not really a holistic strategy. We help you navigate your entire marketing strategy from top to bottom and dial in a plan that works. Finally, consistency. Great plans take time (this is one of the hardest things for organizations to grasp). There are no magic bullets, and marketing is not a money faucet. You have to have more patience than your competition, and you have to be better at sticking to the plan. All these things together are how ECWC rose to the top and sold.

Great marketing requires 3 VERY important things (we say this to every client): Communication, Strategy, Consistency. We always set up recurring meetings with our clients and always make sure communication lines are open and honest. We also create a well-rounded strategy for your organization. Most just piece-meal marketing tactics together and do the best they can. But that’s not really a holistic strategy. We help you navigate your entire marketing strategy from top to bottom and dial in a plan that works. Finally, consistency. Great plans take time (this is one of the hardest things for organizations to grasp). There are no magic bullets, and marketing is not a money faucet. You have to have more patience than your competition, and you have to be better at sticking to the plan. All these things together are how ECWC rose to the top and sold.

In the age of AI and putting the bottom line ahead of customer experience, having great customer service is a major leg up. ECWC decided NOT to automate every little thing, and instead to provide their human customers with human service. This is the opposite direction most organizations are going these days, and we helped them market that to the public. Marketing pieces that showed they were still human went a long way. They got better engagement on those campaigns, and they repeatedly got new customers who chose them because they went out of their way to provide good service instead of automation.

“Okay” marketing can be cranked out in a day if you’re smart with tools like AI. And you’ll get okay results from it. Great marketing is a long game. We worked with ECWC for 2 years, and it took the first several months to create and dial in a plan that generated revenue. Testing, optimizing, and analyzing should be constant. If a marketing agency ever says you’ll be rich in 90 days, run the other way (we’ve seen it a million times). Take time to do it right, and you’ll be ahead of 75% of your competition.

We Handled

Digital marketing strategy: tactical and creative

Social media page management

Paid social media campaigns: Facebook, Instagram, YouTube

Content production

Search engine marketing

Web

Display/Banner ads

Data analytics

Local search engine optimization

Special focus on growing recurring revenue and memberships in a monthly subscription-based business model, and gaining market share through differentiation in a highly competitive industry space.

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